UAE: The Lux Collective (Lux) QUBE Development (QUBE) have partnered to debut the LUX* branded residences in the Middle East.
Lux and QUBE claim the project, which will be the first LUX* branded residences in the Middle East, will “redefine” luxury living in Dubai. The project is expected to be finished in 2028.
Egor Molochanov, CEO of QUBE, stated: “Our collaboration is rooted in a commitment to purposeful disrupt. We seek partners with a different perspective, and the Lux Collective team shares our vision for the future of luxury residential living.
Oliver Shavy is the CEO of The Lux Collective. He said: “In keeping with our global growth strategy, and with a focus on Middle East regions, this partnership with QUBE Development marks a significant expansion for our flagship luxury brand LUX. QUBE Development is a well-respected developer who has a passion for high-end projects and regional expansion. We are delighted to be partnering with a team who shares our values, commitment to sustainability, and excellence.”
Dubai In H1 2024, Dubai recorded a total of 5,582 sales of branded residences. Dubai also recorded AED 28.8 Billion in value transactions during the same time period. This accounted for 12.6% of all real estate transactions.
Highlights:
• The Lux Collective and QUBE Development have partnered to launch the first LUX* branded residence in the Middle East, set to open in Dubai in 2028.
• The project aims to “redefine” luxury living in Dubai.
• In H1 2024, Dubai recorded 5,592 branded residence sales worth AED 28.8 billion.
