Lighthouse, a leading commercial platform in the travel and hospitality industries, announced today the acquisition of The Hotels Network. The Hotels Network is a leader in marketing personalization technologies that drive direct channel growth for hotels. The Hotels Network’s AI-driven marketing platform will be combined with Lighthouse’s commercial intelligence platform.
Sean Fitzpatrick CEO of Lighthouse said: “The Hotels Network has developed exceptional technology that helps drive direct bookings for hotels through personalized marketing, conversion optimization and other methods.” By integrating The Hotels Network’s marketing capabilities with existing market demand data and pricing in the Lighthouse platform we enable hotels to turn market intelligence into customized guest booking experiences which grow revenue via direct channels.
Founded in 2015, The Hotels Network serves over 20,000 hotels across more than 100 countries, including celebrated brands such as Minor Hotels, One&Only Resorts, H World International and Preferred Hotels & Resorts. The Hotels Network’s track record is proven, with an average 32% increase in direct hotel bookings.
Hoteliers are looking to boost their direct revenue and enhance the digital guest’s experience by delivering personalized offers and messages. The Hotels Network platform is the only cloud-based solution that integrates integrated pricing data with predictive personalization and cross-channel marketing.
The Hotels Network uses proprietary AI agents, such as KITT, to leverage real-time behavior of users, predictive algorithms, ad hoc analytics, and other technologies. This allows hoteliers from the first contact with guests to engage them, convert them, and attract more business.
Juanjo Rodriguez is the founder and CEO of The Hotels Network. He said, “Joining Lighthouse accelerates Our Mission to Help Hotels Worldwide Maximize Their Direct Channel Potential.” Our combined AI capabilities will give hotels a powerful advantage to enhance their direct booking strategies and capture more revenue.
Lighthouse is investing in technology that will serve the needs of hotels around the globe. The Hotels Network acquisition adds a new capability to Lighthouse’s platform. This platform now includes pricing intelligence, business analytics, benchmarking and parity management as well as other capabilities to meet the needs of commercial teams in hospitality.
