London, U.K. – April 16, 2025 – Lighthouse, the leading commercial platform for the travel and hospitality industry, today announced the acquisition of The Hotels Network, the leader in marketing personalization technology that drives direct channel growth for hotels. The Hotels Network will provide AI-driven technology for marketing and Lighthouse’s commercial platform.
Sean Fitzpatrick CEO of Lighthouse said: “The Hotels Network team built an exceptional technology that helps drive direct bookings for hotels through personalized marketing, conversion optimization and conversion rate optimization.” By integrating The Hotels Network’s marketing capabilities with existing market demand data and pricing in the Lighthouse platform we enable hotels to turn market intelligence into customized guest booking experiences which grow revenue via direct channels.
Founded in 2015, The Hotels Network serves over 20,000 hotels across more than 100 countries, including celebrated brands such as Minor Hotels, One&Only Resorts, H World International and Preferred Hotels & Resorts. The Hotels Network’s track record is proven, with an average 32% increase in direct hotel bookings.
As hoteliers strive to improve the digital guest’s experience and increase direct revenue, the ability to deliver personalized marketing messages and offers to travelers is a critical piece of their commercial strategy. The Hotels Network platform is the only cloud-based solution that integrates integrated pricing data with predictive personalization and cross-channel marketing.
The Hotels Network leverages real-time user behaviour, predictive algorithms and proprietary AI agents such as KITT to help hoteliers attract, engage and convert customers from the very first interaction.
Juanjo Rodriguez is the founder and CEO of The Hotels Network. He said, “Joining Lighthouse accelerates Our Mission to Help Hotels Worldwide Maximize Their Direct Channel Potential.” Our combined commercial intelligence and AI capabilities will give hoteliers an edge in elevating their direct booking strategy to capture more revenues.
Lighthouse continues its expansion of its commercial platform by investing in technologies that meet the commercial requirements of the leading hotels across the globe. The Hotels Network is a great addition to the Lighthouse platform. It now has benchmarking, pricing intelligence and business intelligence.
Discover how to transform your direct booking strategy here.
