HVS Brokerage & Advisory presents an exclusive opportunity to acquire a 1.34-acre development site in Dallas-Bedford, fully entitled to develop a 79-key Holiday Inn Express & Suites hotel.
Details of the Development Project
Bedford, a submarket in Dallas, offers an opportunity to invest on a 1.34-acre site strategically located. The site is fully entitled for a 79-key Holiday Inn Express & Suites hotel, a brand known for its consistent experience, value-rich essentials, and considered design.
This development opportunity is even more appealing because it is rare to find a Holiday Inn Express development opportunity, especially in the high-barriers-to-entry Dallas–Fort Worth Metroplex market. Investors who are successful can expect to sign a long-term franchise agreement of 20 years with InterContinental Hotels Group.
Booking and Reservations
In 2023 IHG’s booking channel represented an average 86.4% Holiday Inn Express bookings, while IHG One Rewards generated an average 59.4% bookings for Holiday Inn Express Hotels. IHG Rewards Club, the world’s largest loyalty program in the hotel business, has over 100,000,000 members and is a powerful tool to drive customers to IHG Hotels and enhance brand loyalty.
Market Fundamentals & Projections
The STR Market Trend Report reveals solid market fundamentals. The Bedford submarket achieved occupancy and average daily rate (ADR) levels of 61.6% and $98.76, respectively, resulting in $60.97 RevPAR for the trailing-twelve-month (TTM) period ending March 2025.
HVS’s pro-forma forecasts indicate that, once developed, the property will generate revenue from rooms exceeding $2.9million, with a flow-through net operating income of more than $1150,000. This results in RevPARs of over $102
Location and Demand Generators
The development site has a strategic location near the intersection between State Highways 121 & 183. It is also close to Dallas/Fort Worth International Airport. Major attractions like Six Flags Over Texas, Six Flags Hurricane Harbor, Globe Life Rangers Ballpark, and Dallas Cowboys’ AT&T Stadium are less than 20 minutes away.
There are several other corporate demand generators nearby including Texas Health HEB Hospitals, State National Companies and Legacy Housing Corporation.
Bedford Market Expansion
Bedford is an important Dallas–Fort Worth Metroplex suburb, with a solid base of medical providers, small businesses, national retailers, and restaurants. The city’s sales tax revenue has grown by 36% in the last five year, showing its continued strength and vitality.
The city is undergoing a number of major development projects, such as Bedford Commons (Gateway Village), Campus West, and Crossroad East Development. These developments are boosting its economic vitality.
Investment Opportunities
The development of a Holiday Inn Express & Suites hotel in the Dallas–Fort Worth Metroplex presents an attractive opportunity for developers. The hotel’s appeal would increase after construction is complete and operations are stabilized. This will attract regional and nationwide investors looking for premium-branded investments.
Inquire at HVS.
