Rome, Italy – Journey & Tourism in Italy is poised for a record-breaking 12 months, with worldwide customer spending forecast to hit an all-time excessive of €60.4BN in 2025, in keeping with new information from the World Journey & Tourism Council (WTTC).
Journey & Tourism isn’t just again, it’s booming. After a robust restoration from the pandemic, Italy is racing forward, cementing its place as Europe’s fourth hottest vacation spot and a worldwide powerhouse of wellness, luxurious, tradition, tradition and delicacies.
In response to WTTC’s newest Economic Impact Research (EIR), the sector is on monitor to help 3.2MN jobs in 2025 — 100,000 greater than final 12 months — and contribute €237.4BN to the Italian financial system, practically 11% of GDP.
Home tourism stays sturdy, with spending projected to achieve €124.6BN.
Italy is again on the prime of travellers’ want lists and for good purpose. From the timeless fantastic thing about Rome to the class of its coastlines, and countryside, Italy provides a singular expertise steeped in historical past, tradition, and beautiful luxurious. This record-breaking development is a tribute to the energy of Italy’s Journey & Tourism sector and the eagerness of the folks behind it. Our International Summit in Rome will deliver collectively leaders who’re shaping the longer term. From Ministers and CEOs to innovators and sustainability champions. Italy stands as a mannequin of how Journey & Tourism can energy prosperity, cultural pleasure, and sustainable development. Julia Simpson, WTTC President & CEO
A Authorities Dedicated to Tourism
Since 2021, Italy has stood out aside amongst European and G20 international locations with a devoted Ministry of Tourism, demonstrating a strong signal of political recognition for the sector’s financial and social worth.
The Italian Authorities has additionally prioritised sustainability, innovation, and expertise, whereas launching new nationwide campaigns to encourage travellers to find lesser-known locations, spreading the advantages of tourism extra evenly and responsibly.
For the primary time, we now have dropped at Rome, and introduced again to Europe after six years, the world’s largest occasion in tourism: the WTTC International Summit, which sees the participation of key worldwide leaders within the sector. It represents an essential second for the trade and for Italy and is an indication of how a lot floor we now have regained and the way we now have returned to being protagonists on the worldwide stage, a lot in order that we now have the honour and privilege of internet hosting occasions of such status. Particularly in a 12 months already so stimulating for Italian tourism, with the continuing Jubilee and the document figures we’re registering, the summit additional tasks our capital and our nation in the direction of steady development. The WTTC International Summit will supply a singular alternative to community and create new synergies amongst operators, associations, and establishments, creating the product, the supply, and the potential of our tourism ecosystem. And, in the end, to be more and more aggressive and profitable. Minister of Tourism, Daniela Santanchè
As Italy prepares to host the WTTC’s 25th International Summit, we have a good time not solely our exceptional restoration from the pandemic but additionally the colourful way forward for our Journey & Tourism sector. This development is a testomony to our dedication to sustainability, innovation, and the shared ardour of our communities. Collectively, we’ll proceed to form a affluent and culturally wealthy expertise for travellers from across the globe.Manfredi Lefebvre, Government Chairman of AKTG, Abercrombie & Kent and Crystal Cruises and WTTC Chair-Elect
2024 in Overview
Final 12 months, the sector contributed €228.5BN to the Italian financial system and supported 3.1MN jobs. Home spending hit €122.6BN, whereas worldwide customer spending reached €55.2BN.
With the precise funding in connectivity, expertise and promotion, Italy is poised to change into the blueprint for tourism-led development in Europe.
What’s Subsequent: 2035 and Past
Trying forward, WTTC forecasts the sector will contribute €282.6BN to Italy’s financial system by 2035, 12.2% of GDP, and help 3.7MN jobs. Worldwide customer spending is projected to achieve €78BN, with home spending hitting €142.5BN.
What This Means for SMEs
Because the Italian tourism financial system enters a brand new period of development, alternatives for small and medium-sized enterprises are increasing quickly. To discover what this increase means for Italy’s dynamic SME sector, and why now could be the second to behave, go to the WTTC Together in Travel platform.
In affiliation with the Ministry of Tourism, the Italian Nationwide Vacationer Board (ENIT), the Municipality of Rome, and the Lazio Area, WTTC’s 25th International Summit will happen on the Auditorium Parco della Musica, from the 28th to the 30th of September 2025.
For extra info and to entry the complete factsheet, please go to WTTC’s Research Hub.
About WTTC
The World Journey & Tourism Council (WTTC) represents the worldwide journey & tourism personal sector. Members embody 200 CEOs, Chairs and Presidents of the world’s main journey & tourism firms from all geographies overlaying all industries. For greater than 30 years, WTTC has been dedicated to elevating the notice of governments and the general public of the financial and social significance of the journey & tourism sector.
