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    Home»Hotels»David Poprawka of Infor on Sustainable AI and Human-Centred KPIs. The True Role Technology Plays in Hospitality
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    David Poprawka of Infor on Sustainable AI and Human-Centred KPIs. The True Role Technology Plays in Hospitality

    adminBy adminJuly 3, 2025No Comments4 Mins Read0 Views
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    We spoke to a number of people at HITEC 2025, which was held in Indianapolis. David Poprawka You can also find out more about us on our website. Infor The evolving role of AI within hospitality is not based on a trend-driven approach, but instead focuses on value, sustainability and trust over the long term. Infor builds an architecture which helps hotels to adapt at their own speed, with a strong base and a mindset that puts people first, instead of chasing the latest trends. David shared insights about the pace and human aspect of data as well as why we need to rethink our success measures.

    What does the term “sustainability of AI” mean to Infor?

    Infor’s AI sustainability isn’t about short-term or green innovations. Sustainability is about building a sustainable future. Future-proof, scalable architecture This supports growth over the long term. David explained Infor’s partnership with AWS and proprietary data lake to hotels as a way to support evolving AI use-cases. It is not enough to simply implement AI. The client must also be able to grow along with it.

    Too much tech in the hotel and too little guidance can overwhelm guests.

    David agrees that the issue isn’t the speed of the technology, but rather the There is a lack of understanding and use cases. Hoteliers are inundated with data, tools and apps but do not know how to use them. Infor is helping its clients to understand the actual value of their data. It’s moving away from vague statements and towards more concrete results. Useful and concrete applications.

    Tell us your experience with Coast Hotels.

    Infor and Coast Hotels share a commitment to delivering a great customer experience. Exploration and Trust. Both companies focus on co-developing solutions that are future-ready, rather than rushing into the market to test untested ideas. David says that we are still in the What AI can do is beyond imaginationThis phase is about learning and not making overpromises. Focus is on being a trustworthy, long-term business partner.

    Should automation be limited in the hospitality industry?

    David believes in no fixed limit. He encourages industry to take a step back and consider what humans are good at. Connectivity, emotional intelligence and creativityData processing is one example. He argues that hospitality professionals became data managers over the last decade out of necessity. AI provides the opportunity to streamline processes. Reverse the trendIt allows humans to get back to their core task: hosting.

    Is AI causing us to rethink KPIs?

    Absolutely. David challenges the industry move beyond legacy metrics to begin defining new Human and AI KPIs. How accurate is, for example, a model that predicts compared to a forecast made by a person? What data has the greatest value and for whom is it most important? Infor encourages its clients to Create your own metricsBased on what drives real guest satisfaction and operational efficiency, not only what looks good in the report.

    What about human data in hotels

    David believes this The frontline staff can provide a wealth of insightFrom receptionists to attendants in the rooms, all are important. These human interactions generate valuable real-time information that is often ignored. Staff should be empowered to become more than just service providers. Contributors to the intelligence of an assetThey can create their own success metrics by analyzing the realities they face every day.

    AI will replace or empower staff?

    Infor’s answer is simple: The AI revolution is not about replacing people but augmenting them.. The hospitality industry is and will always be a people-based business. The purpose of AI is for teams to have better tools, clearer visibility, and more time so that they can focus on what they do best. deliver unforgettable guest experiences. David sees a future in which technology supports staffing, and not reduces service.

    What Infor

    Infor is the global leader of business cloud software that is industry-specific. We provide complete solutions to our target industries. Infor’s enterprise mission-critical applications and services deliver sustainable operational benefits with security and faster ROI. Infor’s employees help over 60,000 companies in 175 countries achieve their business objectives. Koch’s financial strength and ownership structure along with a long-term outlook enable us to create lasting relationships that benefit both parties. Visit www.infor.com.

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