Infor®, The Industry Cloud Company, and SHRSHR is Infor’s preferred Central Reservation System Partner.
This collaboration combines Infor’s Hospitality Management Solution with SHR’s advanced CRS, creating a seamless integrated platform. It eliminates fragmentation of technology and provides a unified hotelier experience.
Hoteliers today are expected to deliver personalized, high-touch guest experiences—yet their technology stacks are often disconnected and inefficient. We’re removing barriers to efficiency and empowering hotels with centralized tools to manage the full guest journey—from booking to rebooking—while driving profitability and loyalty. This partnership allows more properties to transition to a customer-focused, data driven approach to hospitality. Alan Young, Vice-President of Hospitality Strategy for Infor
The partnership provides a wide range of benefits to hotel operators that meet their evolving needs:
- Seamless integration of technologyThe long-standing challenge of unifying different tools from vendors is now resolved. Hoteliers get a solution that covers property management, marketing and personalization. Direct bookings are also included.
- Onboarding, Support, and Account Management StreamlinedBoth platforms can be used to optimize the daily operations and implementation of both systems.
- Data synchronization automatedEliminating silos and manual process by enabling the real-time exchange of reservation, availability, profiles of guests, and performance data, between PMS and CRM.
- Smarter revenue planning and forecastingRevenue managers gain a deeper understanding of booking trends, pricing performance and occupancy rates.
- Accelerated digital transformationHoteliers can use tools that are centered around the guest to increase direct bookings, improve margins and provide personalized experiences.
SHR is at a critical moment with this partnership. By joining forces, SHR offers a future-ready product that simplifies the complexity, increases revenue and helps hotels achieve modern hospitality. Rod Jimenez is the CEO of SHR
Whether serving independent boutiques or global chains, Infor and SHR are delivering a powerful, cloud-first ecosystem that adapts to the needs of independent hotels and global chains alike—designed to adapt to their business and the evolving expectations of today’s traveler.
Infor is showcasing its latest innovations during HITEC 2025. Infor Booth 2400 will be open for attendees and media. book a meeting here.
What Infor
Infor is the global leader in cloud-based business software. It offers a wide range of industry-specific solutions. Infor provides mission-critical business applications to over 65,000 clients in 175 countries. The software is designed for greater value, reduced risk, and sustainable operational advantages. Our 17,000 employees are empowered to use their industry expertise, and data-driven insights, to quickly create and learn to meet new business and industry challenges. Infor provides modern tools for our customers to transform their businesses and accelerate their path to innovation. For more information, please visit www.infor.com.
SHR
SHR is the leading global technology and service provider in the hotel sector. SHR (an Access Company) ensures that its clients stay ahead of the competition and are at the forefront. SHR enables hotels and casinos by combining AI’s immense potential with a dynamic and integrated product suite that includes automated and integrated products and services to increase revenue.
