IHG Hotels & Resorts, one of the world’s leading hospitality companies, has announced the signing of EVEN Hotel Dammam, bringing its lifestyle wellness-focused brand to the Middle East for the first time. The agreement was signed in Riyadh, on the sidelines Future Hospitality Summit.
EVEN Hotels, as the only brand of its kind in the Middle East, will redefine the meaning of “traveling well”. The brand’s approach to wellness is based on in-depth research of the Middle East market and adapts to the way today’s travellers integrate well-being in their lifestyle. Whether guests want to energise, unwind, or reset, EVEN Hotels will offer the freedom to do it their way—from in-room wellness zones and craveable food and drink, to state-of-the-art fitness, recreation, and vibrant social spaces.
Designed for travellers who want to live a full and rewarding life, even when on the move, EVEN Hotel Dammam will be the “third space” —a lifestyle destination featuring harmonious blend of adaptive spaces that evolve with guests’ needs, seamlessly balancing productivity, relaxation, and connection. Each room will feature a signature wellness zone—offering a choice between in-room fitness gear or calming corners to unwind. Guests will be able to enjoy a high performance workout in the Athletic Studio, which has zones for strength and cardio, as well as recovery. They can also relax and unwind at the Soul Studio, where they can practice yoga or mindful movement. Dining options will range from nutritious to indulgent, while social areas will flow seamlessly between connection and calm—creating space to work, relax, or reset. EVEN Dammam is a lifestyle-led hotel that will be inspired by biophilic design. It offers a unique take on wellness, with a focus on guests’ needs.
Partnering with Marassi Al Bahr Development Company is a subsidiary company of the Al Khaldi Holding Group of CompaniesThe 300-key Hotel is scheduled to open in 2029. The King Abdullah Civic Center, where the hotel is located, gives guests easy access to government offices, cultural institutions and commercial zones. This will reinforce the area’s growing status as an important civic and business center.
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Haitham Mattar, Managing Director, IHG Hotels & Resorts, India, Middle East & Africa “We are very proud to announce the launch of our EVEN hotel brand in this region. Lifestyle has evolved into the ultimate differentiator in hospitality—it’s no longer about aesthetics alone, but about fostering identity and belonging. Travellers today are looking for immersive experiences that reflect their values. This can be anything from authentic cuisine to meaningful connections. By bringing EVEN Hotel to our region, we reimagined wellbeing by seamlessly integrating lifestyle with holistic and active wellness. This balance creates a sense of effortlessness and personalization.
The IHG CEO said: “As Saudi Arabia moves forward with its Vision 2030, EVEN Hotel Dammam embodies IHG’s commitment to innovative hospitality aligned with the Kingdom’s focus of lifestyle and holistic wellbeing. This partnership with Marassi Al Bahr Development Company is not just a milestone for IHG— it is a testament to our purpose of providing True Hospitality for Good.”
Mr. Abdulmohsen Al Khaldi Chairman of Marassi Al Bahr Development Company added: “We are thrilled to be partnering with IHG in introducing the first EVEN hotel in the region. This project is a testament to our commitment to providing innovative and world class developments that support Vision 2030 and help the Kingdom position itself as a lifestyle and tourism destination.”
Dammam’s economic heart in the Eastern Province offers great potential to both leisure and business travellers. IHG strengthens its presence in Eastern Saudi Arabia and aligns with Vision 2030 Tourism and Lifestyle ambitions. EVEN Hotel Dammam sign marks the launch for the brand in Middle East. It also paves the road to further regional growth.
IHG currently owns 45 hotels in Saudi Arabia under six different brands, including InterContinental Hotel, Crowne Plaza Hotel, Holiday Inn Staybridge Suites voco. 47 more hotels are in the pipeline and will open in the next 3 to 5 years.
