ATLANTA – Quick-to-market conversions backed by attractive brands and a powerful commercial engine are a winning combination that is driving growth for IHG Hotels & Resorts (IHG), and its owners. IHG’s conversion activity has increased steadily in the last few years. Its total number of global conversion agreements nearly doubled between 2023-2024.
Owners of conversion hotels can benefit from IHG’s marketing, distribution, and technology resources, as well as the more than 145,000,000 IHG One Rewards members. Conversions will account for 60 percent of all global openings in the first quarter 2025 and for 40 percent of all global signings.
Owners’ increasing interest in converting to IHG brands shows they continue to value our brands, and their ability to connect to IHG’s powerful enterprise systems. Our broad portfolio of soft-brands and those brands that are conducive to conversions on all chain scales gives owners more options and opportunities for success. Jolyon BULLEY, Chief Executive Officer Americas, IHG
IHG has soft brands that include Vignette Collection The luxury and lifestyle segment is a good example. voco hotels The premium brand segment is expected to have record-breaking openings and signings in 2024. Premium brand Ruby The new urban lifestyle segment will provide owners with more flexibility in terms of conversions and adaptive reuse projects as well as new builds. The midscale segment will be dominated by the Garner hotels Brand continues to deliver its promise of affordability and quality for guests, and faster ramp-up time for owners.
- Vignette Collection IHG welcomes independent luxury hotels and lifestyle properties that want to have their own unique style while still benefiting from IHG’s global reach. In just a few decades, IHG will have tripled its global hotel estate. They are already 60 percent towards their goal of 100 hotels within the first decade. The brand will open its first Americas destination by 2023. Washington, D.C.Vignette Collection continues to expand its regional presence, with recent openings in Lima You can also find out more about the following: San Francisco Signs of the Times Japan, France You can also find out more about the following: Germany.
- IHG’s premium brand with the fastest growth. Hotels voco The brand invites guests to come in and enjoy a thoughtful, individual experience. The brand is flexible and versatile, with a goal of 200 global properties in the pipeline or open by 2028. Atlanta, Tucson, Ariz. Laguna Hills, Calif. voco hotels’ latest global signings include six in Greater China and planned market debuts in Canada, Aruba and Türkiye.
- In August 2023, the midscale brand conversion will launch. Garner hotels The company has more than 120 hotels open or in pipeline and is poised to quadruple their global reach over the next few years. The Garner hotel chain has been gaining popularity among owners due to its affordable conversion cost per room, flexible design standards, and reduced opening costs by a rapid conversion. Recent notable openings include 11The th Americas Garner in Panama City Beach and the global debuts of Germany, Italy You can also find out more about the following: Japan. New signings also will introduce the brand to Canada, Türkiye and beyond.
- You can also find out more about the following: early 2025 acquisition Premium urban lifestyle brand RubyIHG has 20 hotels worldwideThe th Global brand brings 30 new hotels to portfolio. Ruby’s “urban-micro” model has been successful in new builds, conversions and adaptive reuse projects throughout major European cities. This includes several openings inside former office buildings or non-traditional commercial development. IHG expects Ruby’s U.S. franchising to be completed later this year. They also anticipate opening 120 new branded hotels over the next 10 years, including some in Copenhagen, Berlin You can also find out more about the following: Geneva.
Visit the IHG website to learn more about IHG’s conversion-friendly brands or to book your stay. www.ihg.com Use the IHG One Rewards mobile app.
*All numbers are as of Q1 2020 unless otherwise noted
IHG®
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] It is a global company that aims to provide True Hospitality for Good.
There are 17 different hotel brands. IHG RewardsIHG is the largest hotel chain in the world with over 6,000 hotels currently open in more than 100 different countries. There are also 1,800 new hotels planned in this pipeline.
- Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
- Premium: voco Hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
- Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotels
- Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
InterContinental Hotels Group PLC, the holding company of the Group, is registered and incorporated in England and Wales. IHG has approximately 350,000 employees working in their hotels and corporate office around the globe.
Find out more online about our hotels and reservations You can also find out more about the following: IHG Rewards. For our latest news, visit our Newsroom Follow us on LinkedIn, Facebook You can also find out more about the following: Twitter.
Jamie Cwalinski
Senior Manager, Corporate Communications, The Americas, IHG Hotels & Resorts
IHG
