IDeaS Spotlight is a demand intelligence solution, which was launched today by IDeaS Spotlight. It’s a world-first, and allows marketers to create the right demand, at the right moment. Spotlight is a solution that helps single properties as well as portfolios identify and take action on high-value marketing opportunities based on advanced analytics and artificial intelligence. IDeaS offers robust forecasting capabilities and price-sensitivity to hoteliers, allowing them to allocate marketing spending for the best impact on incremental revenues.
Hotel marketers face a challenging time, with rising marketing costs and operational costs. They must act quickly in order to convert every dollar into measurable revenue increases. Spotlight’s unmatched forecasting abilities empower marketers to optimize their spend and unify commercial strategy, giving them a competitive edge.
IDeaS Spotlight offers a number of additional benefits, including:
- Transform forecasting into marketing action A dashboard focused on revenue potential identifies the best times to launch effective campaigns.
- Conversion rate increases for campaigns Price sensitivity signals can be used to influence the behavior of guests.
- With unparalleled foresight, you can respond faster. into future marketing opportunities. Spotlight, powered by IDeaS G3’s advanced forecasting engine allows teams to take a surgical and proactive approach to demand generation.
- Spur collaborative action Streamline communication between the marketing and revenue management team with intuitive workflows to ensure that no revenue opportunities are missed.
Mike Chuma Vice President of Global Marketing, IDeaS“IDeaS solutions are the only source of truth when it comes to future demand. Spotlight allows hotel marketers to drive their campaigns using the same demand-driven forecasting. Spotlight is an intelligence tool that was built specifically for marketers. Hotel marketers can leverage and measure the impact of demand generation campaigns by leveraging future insights only available from IDeaS G3 RMS.
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Sanjay Nagalia, co-founder, chief operating officer & chief technology officer, IDeaS, stated: “It is clear that there is a lot of potential in the hospitality industry for organizations who can bridge the gap between tactical execution and forecast data.” IDeaS has a commitment to provide the hospitality industry with innovative tools to maximize profitability and effectiveness of commercial teams. Spotlight represents the latest effort to overcome the barriers that prevent data-driven success.
In July 2025, the new solution will become available to IDeaS customers. Register your interest here First access.
