LONDON — April 2025 — IDeaS Spotlight was announced today by IDeaS. A SAS company, IDeaS is the leading provider of revenue management software for the hospitality industry. This solution empowers marketers with the ability to generate demand at the perfect time. Spotlight helps portfolios and single properties identify high-value opportunities to deploy demand-generating, impactful marketing tactics based on AI and advanced analytics. IDeaS’ robust demand forecasting and price sensitivity abilities are combined in this solution to help hoteliers optimize their marketing budgets for maximum revenue.
In an uncertain time with increasing marketing expenses and rising operational costs, hoteliers are forced to act fast to turn every dollar they spend into measurable growth in revenue. Spotlight’s unmatched forecasting abilities empower marketers to optimize their spend and unify commercial strategy, giving them a competitive edge.
IDeaS Spotlight offers a number of additional benefits, including:
- Transform forecasting into marketing action With a dashboard that automatically identifies high-potential revenue periods, you can launch impactful and timely campaigns.
- Conversion rate increases for campaigns Influence guest behavior through price-sensitive signals.
- Faster responses with unmatched foresight into future marketing opportunities. Spotlight is powered by IDeaS G3RMS’ advanced demand forecasting engine. This allows teams to adjust strategies proactively and take a savage approach to the generation of demand.
- Spur collaborative action By streamlining the communication between marketing teams and revenue management, with intuitive workflows to ensure that no revenue opportunities are missed.
Mike Chuma Vice President of Global Marketing, IDeaS“IDeaS has been the truth source for years in predicting future demand,” said a spokesperson. Spotlight allows hotel marketers to drive their campaigns using the same demand-driven forecasting. Spotlight, a performance intelligence tool specifically designed for marketers, is purpose-built. With future insights that are only available through IDeaS’ G3 RMS hotel marketers will be able to connect the dots between forecast and action with unprecedented speed and scale, while leveraging and evaluating the impact on demand-generating campaign.
Sanjay Nagalia, co-founder, chief operating officer & chief technology officer, IDeaS, stated: “It is clear that there is a lot of potential in the hospitality industry for organizations who can bridge the gap between tactical execution and forecast data.” IDeaS has a commitment to provide the hospitality industry with innovative tools to maximize profitability and effectiveness of commercial teams. Spotlight represents the latest effort to overcome the barriers that prevent data-driven success.
IDeaS will begin offering the new solution to clients on a selective basis in July 2025. Register your interest here First access.
