McLean, VA – The Hospitality Sales and Marketing Association International (HSMAI) has released the 7th Edition of Hospitality Digital Marketing Essentials, the Certified Hospitality Digital Marketer (CHDM) certification study guide—the most comprehensive and up-to-date resource for hospitality professionals looking to deepen their digital marketing knowledge or prepare for the globally recognized CHDM certification.
The guide is available in digital format to all CHDM applicants. It can also be used as an educational tool by hoteliers or hospitality leaders who want to remain competitive in the rapidly changing digital landscape. The 7th Edition features expanded content in all sections in order to reflect major changes in digital marketing that have occurred since the previous edition in June 2023.
New for this year are four chapters designed to reflect the current demands and intersections of hotel commercial strategy: Over-the-Top (OTT) Advertising for Hotels; A Hotel Marketer’s Guide to Revenue Management; Hotel Distribution Essentials for Marketers; and The Interdependence of Sales & Marketing. Other key updates include the latest developments on Google, Meta, and OTAs—covering new offerings, advertising processes, and platform evolutions—as well as an updated chapter on Artificial Intelligence, complemented by AI-related insights and actionable strategies woven throughout the guide.
The 7th edition is a reflection of the complexity and pace of digital transformations in hospitality. Anyone who is looking to be a leader in strategic marketing, sales or revenue optimization will find this book a valuable resource. This tool is indispensable because of the added focus on AI and new media channels. Nancy Johns CHDM, Head Marketing at JC Resorts & Chair of HSMAI Marketing Advisory Board
The CHDM Certification and Study Guide is designed for hospitality sales, marketing and revenue optimization professionals. It allows them to upgrade their skills, move into digital roles or better understand the impact of digital on every aspect of commercial strategy.
Visit CHDM to learn more. Certified Hospitality Digital Marketer (CHDM).
HSMAI
The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. Through programs like the Adrian Awards, Sales Leader Forum and HSMAI ROC, the association offers hotel professionals and partners tools, insights and expertise that will help them to maximize revenue, fuel sales and inspire marketing. HSMAI, founded in 1927, is a global membership organization with more than 5,000 members. There are 40 chapters located in the Americas Region. HSMAI can be reached at hsmai.org.
