Twenty -five years ago, planning a journey in India was an exercise. Travelers relied on travel agents in the neighborhood, turning through huge brochures and making endless phone calls only to book a hotel or trip.
A visit to a destination before the residence confirmation was common, and people trust in human brokers more than digital platforms.
“The biggest challenge that the online models are trying to solve for consumers at this stage of time is three times: comfort, choice and transparency,” Rajish Mago, co -founder and executive director of the Makemitrip Group, told Skift.
On the occasion of the online travel company that completes 25 years of work this year, Magw has talked about what millions of Indian travelers skeptical of converting traditional travel agents to online platforms such as Makemitrip.
Dot-Com Terra: In 2000, the internet penetration in India was less than 1 % and e-commerce was a foreign concept. They were not the first to adopt online traveling local customers. Rather, NRIS (NRIS) was looking for a comfortable way to book flights to and from India.
Magow remembers the challenges of those first days: “From 2000 to 2005, we ended up surviving on the back of the American travel and India corridor.”
The opening of the Indian sky: It was a pivotal moment in the development of travel in India, the emergence of low -cost airlines where the airline was considered luxury. Other than Air Deccan, followed by Indigo, Spicejet and Goair, everything.
“When the sky opened and the prices became accessible to all, the local aviation market expanded significantly. The Nile is a vivid example of this,” said Mago.
Although the ease of purchasing tickets online was a major penetration, one of the biggest challenges faced by OTAS L is facing
