According to the Geneva Environment Network, the fashion industry is responsible for 10% of global carbon emissions. That’s why many companies, like L.A.–based Oliver LoganRecycling is a key part of their efforts to reduce carbon emissions.
Oliver Timsit, the founder of Oliver Logan, says that “every product we offer is either made from recycled cotton, cotton that’s sourced via BCI, or Tencel – a fabric made from wood pulp.” Oliver Logan’s DNA is woven with the idea of eco-conscious denim.
Similar brands Mate the Label, WORN. LululemonOnly use natural and recycled products, like nylon, cotton Tencel, linen and cardboard. Even cashmere brand names, such as NaadamIn their luxurious travel sets and super soft sweaters,, reduces carbon emissions by using 70 percent recycled cashmere.
A product’s ability to endure the test of time is what makes it truly durable.
Bryan Marville founded the sustainable sock label. He says, “The product that retains its usefulness the longest is usually the most sustainable choice.” Worn. “While a brand may tout the use of organic or sustainable materials it is meaningless if you are constantly replacing products.”
The packaging is as important as the product itself. From 4 to 12 million metric tons It is now more important than ever to buy items made of recyclable materials and packaging. Rob Koenen was the former CRO for Boxed WaterYou should focus on the word “no,” especially when it comes to single-use products found at airports.
“Really—just say no. Say no at the airport and on the plane to single-use water bottles, plastic straws, disposable razors, or take-out utensils. Koenen urges people to make it a habit of saying no. Then focus on the things you can do. Bring a reusable water bottle, pack biodegradable bathroom products, and recycle everything. [you can].”
Look for brands that are plastic-free and use recycled or upcycled materials when shopping for luggage. Paravel suitcasesFor example, they are entirely made of upcycled bottles, recycled aluminium, vegan leather and recycled zippers. Cult-favorite Que water bottles In its compressible bottles, use a plastic free of silicone.
Learn the language
Understanding the various terms used to describe a product or brand is probably the most confusing part of shopping sustainably.
“The terms ‘sustainable’ and ‘eco-friendly’ are not regulated and often have different meanings to each brand that uses them,” says Natalie Linnick, founder of Green Ablutions. “One brand could use them as a way to show that their products are manufactured in a LEED facility. Other brands may be proud of their high recycled fiber content, and others may promote metrics such organic or cruelty-free.”
