Meet the customer
The Safara Booking Engine seamlessly integrated with Revinate has improved our guest experience and generated significant revenue.
Jonathan Holcomb is Vice President of Commercial Strategies at Storey Hospitality
About Storey Hotel
Northern Californian based Storey Hospitality operates a curated portfolio of independent luxury hotels, resorts, villas, and furnished apartments around the world—from Fiji to Anguilla. Storey Hospitality uses a highly personalized approach to management. They celebrate the unique spirit and history of each hotel to create memorable, magical guest experiences. They strive to maximize return on investment and value.
Storey Hospitality’s Challenge
Storey Hospitality wanted to increase direct bookings while delivering seamless experiences for guests. However, fragmented solutions led to inconsistent messaging and siloed data, creating friction along the guest journey — from cart to confirmation. To maintain brand consistency and drive revenue, they needed integrated partners with technology that could function individually and in a cohesive manner.
By pairing Revinate Marketing You can also find out more about Safara’s high-converting Booking EngineStorey Hospitality turned its tech stack into an integrated revenue engine. This powerful integration increased revenue and recovered bookings that were abandoned, while improving operational efficiency.
Revinate Marketing can recover abandoned bookings
Revinate’s Cart Abandonment The solution, which captures and adds the cart data from Safara Booking Engine to Revinate Marketing automatically, allowed Storey Hospitality target potential guests just seconds after an abandoned booking, encouraging them back to complete their reservation. The campaign included the following:
- Automated drip campaignA message sent one minute and forty-eight hours after abandonment
- High-converting subject lines: “Missed Something?” Last Chance! Get Your Dream Getaway Now!
Four properties are affected by the impact:
- 53% average open rate — significantly outperforming industry benchmarks
- 43% average conversion rate — 33% higher than the global average
- 19x ROI — significant returns from Revinate’s cart abandonment solution
- $213K+ in direct revenue — recovered from what would have been lost bookings across four properties in six months
Safara’s Booking Engine increased revenue
Storey Hospitality, amongst others, implemented the Safara Booking Engine to improve guest booking experiences and drive direct revenue. Safara was designed specifically to meet guest expectations and empower hotels to maintain control over their brands. Storey Hospitality saw results from Safara.
- Malliouhana converts at a 139% higher rate
- 24–26% increase in average purchase revenue per active user
- Bookings made easy and on brand
- Integrated seamlessly with Revinate to maximize direct revenue by recovering abandoned carts.
The result: seamless integration, exceptional impact
Storey Hospitality, by connecting Revinate’s marketing automation to Safara’s high conversion Booking Engine, built a connected technology stack that converted abandoned carts to confirmed bookings. The partnership not only delivered measurable business impact, but also highlighted the power of bringing the right technology partners together. When systems are in sync, results speak for themselves.
About Revinate
Revinate is the leading direct booking system in the hospitality sector, driving direct revenue.
Combined, our products and people give hoteliers superpowers to achieve their goals. Revinate allows hoteliers to take share from OTAs while driving tangible results at a single property or across a portfolio. Our AI-powered platform for customer data collects, unifies and synthesizes information to give hoteliers an advantage.
Hoteliers gain critical intelligence — guest lifetime spend, stay preferences, ancillary revenue, and more. With Revinate’s Rich Guest Profiles™ data, hoteliers don’t need to guess who their most profitable guests are or struggle to drive conversions across email, voice, messaging, and digital channels.
Revinate’s direct-booking platform and omnichannel communications technology power 950+ millions Rich Guest Profiles in 12,500+ Hotels to generate over $17.2 billion direct revenue.
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