Revinate’s segmentation and automation of marketing has been transformational. The ability of Revinate to send highly customized emails and target specific guests at certain points in their journey directly translated into increased revenue and higher click-through rates.
Victoria Gough, Digital Marketing & Communication Specialist, Eau Palm Beach Resort & Spa
About Eau Palm Beach Resort & Spa
Eau Palm Beach Resort & Spa, a member of Preferred Hotels & Resorts, is a luxury oceanfront property located in Manalapan, Florida. The resort has 309 rooms and suites with balconies that overlook either the Atlantic Ocean, or lush resort gardens. The resort, which spans seven acres, offers a more modern version of Palm Beach luxury.
Eau Palm Beach Resort & Spa combines laidback sophistication with world-class amenities, including an award-winning spa, adults-only Tranquility Pool, nine dining options, and expansive indoor and outdoor event spaces. Eau Palm Beach, Florida’s premier destination for luxury and relaxation by the ocean, is ideal for couples, families, and groups.
Eau Palm Beach Resort & Spa’s challenge
Victoria Gough was a new member of the Eau Palm Beach Marketing team when the resort only began to explore its email marketing potential. Revinate Marketing. Emails were restricted to generic, monthly newsletters, and there was little promotion. This meant that guests missed out on important opportunities to be engaged throughout their trip. Automation of marketing campaigns was almost non-existent and segmentation strategies were minimal. This left significant revenue on the table.
Revinate Marketing automates revenue creation
After a thorough and informative training session with Revinate’s education team the Eau Palm Beach staff quickly reimagined its email marketing strategy. They launched a series automated email campaigns in addition to an existing cart abandonment campaign. This change allowed the team reach guests during key moments in their journeys, personalize offers, drive high-value reservations.
Automated Email Results
- Cancellation recovery campaign: $493K in direct revenue over eight months
- We Miss You Campaigns (180-day or 365-day campaigns) More than $645K direct revenue in three monthsfeatured here)
- Cart abandonment campaignA 60% open-rate and $89K in direct revenue within just three weeks
Revinate Marketing’s direct bookings are a lucrative source of revenue
The following are some alternatives to the word “Advantage” Revinate MarketingOne-time campaigns remained an important revenue driver for Eau Palm Beach. They helped the resort remain top-of-mind with past guests, and promoted seasonal offers. Victoria’s success was due to her ability to use creative messaging and audience segmentation in conjunction with timely messages. She also increased the frequency of sending emails and focused on segmentation. Campaigns like monthly newsletters and promotions have not only helped guests engage but also generated six-figure numbers of revenue.
Results of a single campaign:
- Monthly newsletter Revenue of $276K from March 2025 Edition of “In the Knau”
- One-time campaign revenuesA campaign averages $148K in revenue direct
Focusing on Guest Data Delivered Results
Victoria concentrated on improving Eau Palm Beach’s database strategy and segmentation, paving the way for personalized communications. She was able to create highly targeted emails by capturing and utilizing more data from the resort’s nine restaurants and the spa.
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Guest database improvements:
- Achieved 77% database emails coverage among guests (more than 70% is considered excellent)
- Spa and dining data integrated to increase marketing reach
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Segmentation for higher engagement:
- Focused hyper-targeted segments such as locals living within a 30 mile radius and spa experience seeker
- Spa-focused campaign averaged $3,128 in guest spending
Revinate training can empower your team
Training on-site with Revinate’s education team was a turning point for Eau Palm Beach Resort & Spa. The hands-on sessions not only leveled up the marketing team’s skills around segmentation, personalization, and campaign optimization — they also helped bridge the gap between Marketing and Room Sales.
During the training, the team improved the process of campaign follow-up, and introduced new techniques, like tagging toll free numbers with specific marketing campaigns. The team was able to see the link between the performance of the email and the actual bookings.
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Marketing and sales collaboration at a higher level:
- Shared weekly touchpoints between the marketing team and room sales teams to improve communication
- Automated lead nurturing campaigns for warm leads, such as couples and families.
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Strategic marketing for empowered business:
- Segmentation is a powerful tool for creating hyper-personalized campaigns.
- Initiated a culture that encourages experimentation and optimization leading to improved performance in all email initiatives
- By using toll-free numbers, you can link your reservations data to your marketing campaigns.
About Revinate
Revinate, a leading direct booking platform in the hospitality industry, is known for its ability to increase direct revenue as well as profitability.
Our people and products combine to give hoteliers superpowers to achieve their goals. Revinate allows hoteliers to take share from OTAs while driving tangible results at a single property or across a portfolio. Our AI-powered platform for customer data collects, unifies and synthesizes information to give hoteliers an advantage.
Hoteliers gain critical intelligence — guest lifetime spend, stay preferences, ancillary revenue, and more. With Revinate’s Rich Guest Profiles™ data, hoteliers don’t need to guess who their most profitable guests are or struggle to drive conversions across email, voice, messaging, and digital channels.
Revinate’s direct-booking platform and omnichannel communications technology power 950+ millions Rich Guest Profiles in 12,500+ Hotels to generate over $17.2 billion direct revenue.
Media Team
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Revinate, Inc.
