Meet the Customer
Personalizing our email strategy using loyalty tiers, guest segments and segmentation has proven to be a success.
- Alannah ParenSenior Marketing Manager at AutoCamp
AutoCamp
AutoCamp is redefining outdoor hospitality with design-forward accommodations in iconic natural destinations across the U.S. With eight locations — from Yosemite and Zion to the Catskills and Asheville — AutoCamp blends the adventure of camping with the comfort and style of a boutique hotel. Along with its signature Airstreams, and modern cabins the brand also offers a sister-brand, Field Station. A hybrid indoor-outdoor hotel concept, Field Station is geared towards van lifers or road trippers. Over the past decade, AutoCamp has welcomed tens of thousands of guests and earned praise from Oprah Magazine, Vogue, Bloomberg, Food & Wine, and more.
AutoCamp Challenge
AutoCamp grew from a niche concept of glamping to a brand with nine locations. The marketing team was faced with a challenge: How to scale personalized, emotional communication without sacrificing authenticity, which set AutoCamp apart. They needed to keep loyal guests engaged, introduce new locations and brands, and drive year-round bookings — all while competing in a saturated inbox environment. The challenge wasn’t to just drive clicks. It was to build deeper relationships with guests and increase loyalty in a growing portfolio.
Revinate Marketing improved campaign performance at AutoCamp
AutoCamp is now a rebranded AutoCamp. Revinate Marketing Delivering personalized and heartfelt communication at scale is possible, whether you are re-engaging previous guests, launching a new location, or inspiring your family to plan their next natural escape. AutoCamp’s advanced segmentation ensures that every message reaches the correct audience and is relevant.
Personalized campaigns had an immediate impact.
- Cart Abandonment campaigns generated $110K+ in just three months with an 11x ROI and 28% conversion rate — way above industry benchmarks, thanks to perfectly timed and emotionally engaging messaging. AutoCamp’s email campaigns are able to keep guests interested in booking by achieving 70% open rates, and an 11% CTR.
- We Miss You Campaigns For re-engagement, another $62K was generated over three months. This was done by offering incentives, such as 20% discounts, and showcasing brand new properties. These emails remind guests what made their stay memorable and reignite their desire for return.
- Pre-arrival campaigns Include upsells such as early or delayed checkouts as well as experience calendars in real time for each property. This strategy not only helps drive incremental revenue, but also helps guests plan their stay in advance. It builds anticipation and enhances the guest experience.
Revinate Marketing’s loyalty tiers and segmentation helped AutoCamp achieve record-breaking sales.
During Black Friday—a notoriously busy time for travel deals—AutoCamp faced the challenge every brand knows: cutting through the noise. Instead of relying solely on mass emails and deep discounts, the team turned towards Revinate Marketing. segmentation Tool loyalty tiers to craft a campaign far more powerful — a message that felt personal and exclusive.
AutoCamp used Revinate’s guest profile and loyalty tiers to identify past guests and high value travelers who have already experienced the AutoCamp brand. They spoke directly with them. People who have toasted S’mores in the dark, biked coastal paths, or watched kids unplug themselves from their devices under the redwoods were targeted. So, rather than start with a discount, AutoCamp led with gratitude: “Because you stayed with us last year, you’re getting first access to our most coveted dates — at our best rates of the year.”
Segmentation enabled targeted messaging to be sent, either promoting the guest’s favourite destination or suggesting another one that was more in line with their preferences.
The impact was amazing:
- $1.7 million in direct revenue
- Bookings for 7,000 rooms nights
- Increase of 80% in a single year
AutoCamp’s approach to its biggest promotion of the calendar year shows that with the correct segmentation, loyalty insights and hoteliers can achieve records-breaking results on Black Friday or during any other major promotional period.
How AutoCamp leverages loyalty tiers with Revinate Marketing to drive growth across properties
A growing portfolio of iconic destinations for outdoor activities and a launch of a sister brand are just two of the many things that have been added to our offering. Field Station, AutoCamp needed more than just strong branding—they needed a way to activate their most valuable guests across all properties. AutoCamp did not start from scratch. Instead, it used its database of loyal guests to create a tiered program for Revinate Marketing.
AutoCamp divides its guests into loyalty levels, each of which represents a distinct level of brand affinity. For example, guests with a stay of 10 nights or longer, those who have made more than two visits, or California loyals, who have spent at least one night at a California location.
AutoCamp customizes each campaign by tapping into these loyalty tiers:
- AutoCamp uses targeted cross-promotional campaign Field Station was launched with the help of AutoCamp. AutoCamp identified guests—those most likely to embrace a new location—and sent them early invitations and exclusive offers tailored to their travel patterns.
- We Miss You Campaigns AutoCamp displayed its entire portfolio to inspire past guests with calls to action such as “Explore Catskills” and “Plan Your Next Escape to Cape Cod.”
- A collaboration Wilderness Collective helped AutoCamp connect its most popular destination Yosemite with its newest, Sequoia. The team leveraged Yosemite’s huge audience to cross-promote the new Sequoia through a motorcycle road trip that celebrated both the destination and the journey.
AutoCamp’s approach to loyalty maximizes both guest engagement and revenue, while also consistently deepening the loyalty. AutoCamp is able to consistently deliver the best message to guests, whether it’s a first time visitor or repeat guest, by treating tiers dynamically.
Reservation Sales and RezForce Lux helped AutoCamp convert conversations into bookings
Because of AutoCamp’s unique offerings — from iconic Airstreams to outdoor adventures — guests often pick up the phone to ask questions about their next stay. A human touch. Revinate’s Reservation Sales Using RezForce LUX agents, AutoCamp was able convert calls with high-intent. AutoCamp relied on Revinate’s RezForce Lux agents to answer calls after-hours when their own agents were unavailable.
- Upselling Cross-promotion The agents could access the guest data easily and suggest relevant activities. This would introduce guests to different locations, increase brand awareness and satisfaction, and drive incremental revenue.
- RezForce LUX AutoCamp’s team follows up on leads and passes them along to its team. Warm leads passed on to AutoCamp resulted $347k of direct booking revenue by 2024.
- Agents personalize every conversation and reinforce the emotional value. By training agents how to respond on Revinate’s rich guest profiles, including loyalty tiers and preferences of guests, it is easy to personalize every call. In addition, agents stress the importance of creating memories and connecting with nature, rather than just availability. These conversations reinforce AutoCamp’s brand ethos.
- In 2024, data-uw-rm-sr=””>over 925 reservations, resulting in $1.2 million in direct revenueBookings for, which were made by agents who actively sought out potential guests.
AutoCamp demonstrates for hoteliers that combining human expertise and data from guests can increase conversions, enhance guest satisfaction and maximize revenue.
About Revinate
Revinate is the leading direct booking system in the hospitality sector, driving direct revenue to hotels and increasing profitability.
Our people and products combine to give hoteliers superpowers to achieve their goals. Revinate allows hoteliers to take share from OTAs while driving tangible results at a single property or across a portfolio. Our AI-powered, industry-leading customer data platform collects and unifies data, giving hoteliers a competitive advantage.
Hoteliers gain critical intelligence — guest lifetime spend, stay preferences, ancillary revenue, and more. With Revinate’s Rich Guest Profiles™ data, hoteliers don’t need to guess who their most profitable guests are or struggle to drive conversions across email, voice, messaging, and digital channels.
Revinate’s direct-booking platform and omnichannel communications technology power 950+ millions Rich Guest Profiles in 12,500+ Hotels to generate over $17.2 billion direct revenue.
Media Team
Media team | Revinate
+1 415 671 4703
Revinate, Inc.
