HotelREZ Hotels and Resorts, one of the world’s leading and fastest growing hotel representation companies for independent properties, has welcomed an additional 86 new hotels and aparthotels into its network in the past three months.
The growth of independent accommodation providers over the past 20 years is a testament to their demand for global distribution systems, direct booking technologies and marketing support.
HotelREZ has added notable properties to its portfolio, including Browns Central Hotel (UK), Blackbrick Aparthotel (Sweden), Wilde Aparthotels (Germany), Zetter Bloomsbury (UK), Atlantis Alger, and Dayton Vitality Hotel. These properties are a reflection of the increasing popularity of HotelREZ as a one-stop solution for independent hotels looking to compete better in today’s rapidly changing travel industry.
HotelREZ’s proven platform, which combines GDS integration, direct booking options, and seamless system connectivity, allows hotels to connect with business and leisure travellers around the world. HotelREZ’s suite of products, including REZbooker with comprehensive PMS Interfaces, along with its corporate travel tools including Cvent Lanyon RFP Tools, allows clients to improve bookings and operational efficiencies.
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HotelREZ can also help properties stand out by utilizing targeted marketing such as niche campaigns, partnerships in consortia with pay-for-performance models and exclusive corporate agreements. Members benefit from increased exposure among luxury travellers and discerning travellers in lifestyle and affinity markets through its consumer-facing brand Elegant Hotel Collection.
“This growth continues to underline the real-world benefits we deliver,” Mark Lewis, the founder and CEO of HotelREZ, said: “We’re here to equip independent hoteliers with the distribution reach, technology, and marketing they need to succeed on a global stage, and target high-value audiences – and our results speak for themselves.”
HotelREZ is a hotel management company that operates in over 100 countries. With more than 2,500 properties under its care, it is the 16th-largest hotel group worldwide.
