Hilton’s corporate strategy has changed over the years, with an increased focus on small and medium-sized businesses. The goal is to reduce the reliance on intermediaries while increasing direct bookings without commission.
These travelers now account for 85% of Hilton’s business bookings, up from 76% in 2019 — a shift fueled both by faster post-pandemic recovery among smaller companies and Hilton’s targeted outreach.
Hilton for Business is a platform that was developed to simplify travel management for companies. It also aims to strengthen customer relations.
Frank Passanante said Hilton’s Senior Vice President of Global Sales, Frank Passanante. “Several hundred thousand accounts were registered,” he added. We launched a new partnership with American Express back in December 2024 which has helped to accelerate enrollments.
Hilton’s Honors is a loyalty program that requires participating companies to join. This creates repeat customers, which hotels prefer over commission-based bookings.
It’s an “it”
