- Hotel revenues in H1 up 17% on a year-on-year basis to $1.5 billion. Q2 revenue increases by 18%
- The international market dominates at 70% of revenue, and is growing by 21% annually
- US is the largest feeder market for international visitors and room revenue
- UAE will be the first destination hotspot in 2025. It will then be followed by Thailand. Spain. Singapore. and Italy.
- GHA portfolio continues expansion globally with 48 properties added in H1
Dubai, UAE – UAE-headquartered Global Hotel AllianceThe world’s largest independent hotel alliance,, reported continued growth for the first half 2025. This was backed by a strong Q2 performance in all key indicators. The H1 results are positive for the rest of the year, as hotel revenues, room night demand and international travel continue to grow.
H1-2025: Revenue surge driven by international travel
Total hotel revenues for H1 2025 (the year to June 30, 2025) climbed to $1.5 billion, a 17% year-on-year increase from $1.3 billion in H1 2024. International stays, the cornerstone of GHA hotel brand activity, accounted for 70% of all room revenue – totalling $810 million – a 21% jump compared to the same period last year.
Member’s favourite destinations
As for the destinations that generate the highest revenue from international stays of members, the H1 rankings are as follows: UAE Taking the top spot, followed by Thailand, Spain, Singapore. Italy.
US dominates feeder markets with significant Q2 recovery
GHA’s global portfolio of 850+ properties is dominated by US-based sources. GHA DISCOVERY Members of the loyalty program residing in a country that generated 15 percent of all international revenue from hotel rooms in H1. Following the US, Germany, China, Australia, and the UK were the leading feeder markets.
Q2 2025 – Strong performance to support positive H1 results
Q2 was a period of steady growth for all KPIs. This contributed to the strong first half. The most notable metric improvements were an 18% rise in hotel revenue compared to Q2 2024, as well as a 19% jump in room nights. In Q2, the countries with the highest ADR were Fiji, the Maldives and the UK.
The growing GHA Network’s ability to generate cross-brand sales was evident as revenues increased 18% in Q2, to $94.7 Million, contributing to the H1 cross brand revenues of $188.8 Million, an increase of 15% on a year-on-year basis.
In H1 2020, direct bookings through GHA’s platforms also increased by 19%. This helps hotels reduce their dependency on costly third-party channels.
The GHA DISCOVERY membership milestone and D$ spent reaches new heights
GHA DISCOVERY passed the 30-million mark in Q2 reaching 30.9 millions members due to an increase of 16% in new enrolments in comparison to Q2 2024.
The DISCOVERY Dollars currency (D$), the innovative reward currency of the programme, also experienced a 61% increase in redemptions in Q2 compared to last year.
In H1, we added close to 50 hotels globally.
GHA’s expanding portfolio offered GHA DISCOVERY more options across new destinations, unique properties and 48 hotels were added in 2025’s first half.
New additions were made to Cheval Collection You can also find out more about the following: Cinnamon HotelsRecently, GHA welcomed, which will further strengthen its presence in Asia, the UK, and Middle East.
Our hotel brands benefit from being part of a global alliance as the demand for international travel continues to grow. GHA DISCOVERY member hotels are booking direct, travelling longer, and staying longer. This is driving profitability for our hotel portfolio. These results are a reflection of the trust that members have in GHA DISCOVERY, and the strength of our collaboration with brands and hotels across the network. Even amid ongoing market uncertainty, the momentum we’ve built – supported by new brands and hotels joining the alliance – positions us well for a strong and resilient second half of the year. Chris Hartley CEO of Global Hotel Alliance
GHA and GHA DISESCOVERY
Global Hotel Alliance, or GHA for short, is the world’s largest alliance of independent hotels with 45 brands in 850 properties across 100 countries.
Its award-winning loyalty programme—GHA DISCOVERY—provides 30 million members recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay. GHA DISCOVERY generated US$2.7billion revenue and 11million room nights by 2024.
By joining GHA, brands can expand their global reach and drive incremental revenue, while maintaining individual positioning and management independence.
Visit our website for more information globalhotelalliance.com You can also find out more about ghadiscovery.com.
