There’s an important reason for saying Living Hospitality is more than a tagline at Newport—it’s a commitment. Like any commitment, this one requires action and not just intentions.
Our leadership team was faced with a challenge a few years back: to rewrite our company’s vision statement in a way that better reflected who we were and where we were going. The goal wasn’t to craft the perfect sentence. It was about rediscovering the essence of Newport’s identity through collaboration—from the corporate office to our General Managers and Directors of Sales in the field.
What emerged was an incredibly powerful, simple statement that reflected our highest aspirations: We want to create a world of value and service that enriches lives. This isn’t just a marketing slogan. It’s an example of behavior. Writing it was just the start. The real challenge—and opportunity—lies in operationalizing it across our 38 hotels, every single day.
Grounding Mission in Morning
The morning stand-up is one of the best ways to bring our mission to life. It’s not flashy. It is not long. It’s not long, but it’s very purposeful.
Our hotel leaders meet with their teams every day to discuss what is important. What groups are staying at the hotel? Who are the VIPs? Who should be recognized for their service excellence yesterday? What are the brand initiatives and special events that should be kept in mind? In this ten-minute touchpoint, alignment and action meet. It sets the mood. It promotes a sense of shared awareness. It builds team spirit. And most importantly—it ensures we don’t just talk about our mission. We do it.
Every stakeholder is touched by a mission
Why does it matter?
When you start your day with purpose, everyone will benefit.
You can also find out more about the following: Guest Feel welcomed and seen.
You can also find out more about the following: Feel empowered and engaged.
You can also find out more about the following: The brand new way to buy Shines through consistent service
Then there’s the Owner Performance is aligned with value.
Just inside the front door of our Newport corporate office, there’s a framed quote from E.M. Statler—the “Father of the American Hotel”—that reminds us of the industry’s true north: “Life is Service.” “The one who advances is the one that gives a little bit more to his fellow humans, a tiny bit better service.” Newport has not lost its appeal. Living Hospitality is about making our mission visible at every touchpoint—from a housekeeper knowing a guest’s preferred room temperature to a front desk agent recognizing a returning traveler by name. It is not a single initiative. It is hundreds of small decisions, conversations and actions that show a shared belief.
The Details Make the Difference
We know that our culture is a great asset. Culture is alive and well in everyday life. People, not posters or playbooks.
We return to a key truth as we grow, scale and evolve: operational excellence begins with cultural clarity. Clarity starts with leadership. To our hotel leaders—thank you for living the mission. You made it real. You can do this by integrating it into your daily life.
When our vision becomes reality, we can then take action. Living Hospitality.
