AI is everywhere.
LinkedIn is a veritable firehose of product launches, demos and hot takes.
- “I built X using AI”
- “OpenAI / xAI / anthropic / etc. just dropped Y”
- “Comment ‘playbook’ to get my prompts”
Although the hype is loud and obvious, many of these capabilities are real.
Axonify’s AI-based building isn’t magical (although at times it feels that way). It’s all about architecture, tradeoffs and some experimentation. It’s also about solving real customer problems.
We don’t just chase the latest AI trends; we meticulously build an AI-first platform engineered to deliver unmatched value to our clients, quickly and scaled.
What “AI first” really means to you and your frontline
AI is the first priority for us. You can also find out more about us on our website.. We start by diving into your most pressing pain points. We ask ourselves, “Can AI unlock a previously impossible solution and transform the way you work?” If the answer to this question is not a resounding yes, we will rethink our approach and change focus. It’s about resisting the urge to simply “add AI” and instead, staying grounded in the real friction you face—what’s slow, inconsistent or tough to scale. The desired outcome is our north star, and AI’s ability to make that better.
AI is not about randomly dropping models into systems. It’s all about building a future-ready, robust foundation.
- Crystal-clear data: We focus on data that is easily accessible, clean and structured in order to provide our AI with the context it requires. We build on solid intelligence because, as they say, “garbage is in, garbage is out.”
- Built for continuous growth Our systems allow for rapid iteration and experimentation without affecting your core workflows. Our AI-powered tools can be continuously improved and enhanced with little impact on your business.
- Rigorous quality checks: We’ve built a robust infrastructure for evaluation, which allows us to benchmark AI outputs and test them against quality criteria. This commitment ensures that the AI we produce meets both our and your high standards.
- Smart, reusable components: We create reusable components and patterns to create a library of trusted AI agents. Using this strategic approach, future AI features can be integrated seamlessly and reliably. This avoids fragile, one-off solutions.
- Security, clarity and control—by design: We prioritize data security, human oversight and explanation in our architectural design. You should be able to trust your data is safe and understand how AI works.
This foundational work is absolutely vital, even if it doesn’t light up LinkedIn. Without it, even the most brilliant AI concepts remain just that—ideas—unable to deliver real, tangible impact.
Axonify: From conception to creation, a proven path
We take a thoughtful and foundational approach to our work. Co-CreatorOur AI-powered partner for content creation. We were faced with a challenge that had been lingering for a while: the need to keep up with new training materials, particularly in frontline teams who do not have dedicated instructional designers. We didn’t just add AI to the mix, but we used it to tackle this problem.
Users can now input a rough concept and Co-Creator will generate a set of questions that allows them to quickly review, refine, and publish content with less effort. Early results are impressive: Users save an average of Topics are typically 4-8 hours long.. This is a great example of what can happen when you focus on a real-world problem, create the right infrastructure, and build a solution which scales.
Axonify is committed to helping you know when to pause. Right
AI-first means also exercising disciplined judgement, knowing when and how to use it. You can also check out our other blog posts. Ship. We explored a new pain point earlier this year: the manual, slow process of assigning groups to activities. This was especially true for thousands of groups. We created a proof-of-concept to test if AI can streamline this process with a simple plain language prompt.
After extensive prompt-tuning, the model still didn’t meet our strict standards and the return on the investment wasn’t there. We took the strategic decision of discontinuing pause developmentWe are committed to preserving the research and knowledge we have gained for future innovations. This commitment is unwavering: we’re not only shipping You can also find out more about the following: AI: We’re investing in it Right AI. Our goal is learn quickly, avoid building too much and stay focused on the things that will deliver tangible, real results for our customers.
Trust is the foundation for all relationships
Axonify has built on over a decade’s worth of trust and confidence in our AI-first Foundation. Both the success of Co-Creator as well as the disciplined choice to pause our targeting experiment was made possible by the robust foundation. This foundation provides us with:
- It allows you to quickly test out new ideas without having to wait months for a cumbersome set-up.
- Data pipelines that deliver data relevant and clean for model context, as well rigorous evaluation.
- Interfaces that are flexible and can adapt to changing user needs.
If you don’t do this, your company will either be too slow to compete or deliver one-off, fragile solutions that can’t scale up to meet your needs.
The real impact of the marketing hype
This is to be expected. Axonify’s AI doesn’t only focus on the technically possible. It’s also about what your business can use, and what is inherently sustainable.
The AI landscape is evolving at a rapid pace. However, our focus on the core remains unchanged:
- Understanding unique customer needs is essential.
- Embracing a culture of continuous testing, learning and the willingness to iterate—including “failing fast”—as part of the discovery process.
- Our Product, Design and Engineering Teams must work together to build strong, collaborative relationships.
- Building a robust technical foundation capable of delivering on the promise of AI.
Axonify’s “AI-first” philosophy is rooted in the needs of people. We promise to deliver a real, measurable impact using AI.
Axonify
Axonify provides employees with everything they need to be productive, including the ability to learn and connect. Brain science and AI drive knowledge retention with bite-sized learning and daily intelligent reinforcement. No matter how big or small your company is, embedded two-way feedback and communication ensures that your staff are engaged and informed. Guided task management also shows your employees exactly what to do with their training every day. Axonify’s industry-leading user engagement rate of 80% allows companies to provide next-level CX and deliver higher sales, increased workplace safety, and lower turnover. Axonify is used by over 3.5million frontline employees in 160+ different countries. Customers include Lowe’s Kroger Walmart Citizens Bank. Axonify, founded in 2011, is headquartered at Waterloo in Canada. Visit axonify.com to learn more.
Eric Jackson-Sarkany
Senior Manager, Marketing Programmes
Axonify
