FancyTech A&M (Advertising & Marketing) Awards, is pleased to announce the winners, celebrating brands and partners who have demonstrated outstanding creativity, brand relevance, and innovation in retail marketing.
The awards ceremony was held on 15th May 2025 at JW Marriott Hotel Marina Dubai. It brought together more than forty nominated brands, industry experts, and media representatives from MENA, as well key international markets. The FancyTech A&M Awards, known as THE TAG, mark the first regional recognition platform solely focused on creative excellence in retail advertising and marketing campaigns.
The award is given annually and includes 14 categories such as AI Marketing Excellence Award for Retail, Most Admired Launch Campaign Retail, and others. The awardees were selected by a cross-disciplinary, independent jury, which included representatives from Interbrand, the Yale School of Management and Dubai Design District.
FancyTech is a global leader in AI-powered commercial content, offering end-to-end visual solutions—from creation to distribution across digital and social platforms. FancyTech has a portfolio that includes over 1,000 clients from more than ten countries. It recently announced its expansion to the Middle East and established Dubai as its MENA Headquarters.
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“Partnering with the A&M Awards reflects our commitment to championing innovation that embraces personalization-at-scale,” shared William Li, CEO of FancyTech. It’s about recognising the convergence of AI, creativity, marketing expertise, and other factors. The winners of this year’s awards remind us that effective marketing is always targeted.
The awards this year highlighted exceptional examples of localized content and customer engagement. The award winners came from different industries such as retailing, ecommerce and financial services.
Lolen Windra, CEO of Space and Shapes and AI Marketing Ecosystem Partner Award recipient, says, “We used spend the whole budget on just one or two creative sets.” We can now produce more sets with the same budget. FancyTech produces three times as many sets at a lower cost and twice as fast.
Below is the full list of Awardees for the FancyTech A&M Awards 2025:
FancyTech A&M Jury Awards
- Most Admired Store Design Of The Year – Max Fashion, Nandos
- Most Admired Show Window Display Of The Year – Nayomi
- Most Admired Customer Experience Initiative Of The Year – Xpressions, Costa Coffee, Al Mera
- Most Admired Marketing Innovation with Emerging Tech – Barn’s, Only Ethikal FZE, Sharaf DG
- Most Admired Influencer / Celebrity Collaboration Of The Year – Centrepoint
- Most Admired Retail Campaign Of The Year – Little Things, T. Choithram & Sons LLC
- Most Admired Social Media Campaign Of The Year – The Beauty Secrets
- Most Admired PR Campaign Of The Year – Threads
- Most Admired Retail Launch Campaign Of The Year – Papa Johns, Outborn
- Most Admired Festive Marketing Campaign Of The Year – THAT Concept Store
- Most Admired Community Creation Campaign Of The Year – Al Jaber Opticals, Mark & Save
- Most Admired Integrated Retail Campaign Of The Year – Zoom
FancyTech A&M Excellence Awards
- AI Marketing Excellence Award – Landmark (UAE), Eyewa (Middle East), Adidas (China), Honor (China), Lazada (Singapore), Atome (Singapore), UOB Thailand (Thailand)
- AI Marketing Ecosystem Partner Award – Omnivibe (UAE), Huawei Cloud (UAE), Space and Shapes (Indonesia), Brainchild (Indonesia), Pandan Social (Malaysia), Sideroom Studio (Indonesia), PIMCOM (Thailand), Trans.Ad (Thailand)
Adding weight to the FancyTech A&M was its jury. The FancyTech A&M is an independent cross-disciplinary powerhouse with leaders from the fields of brand, advertising, technology, academia, media, and design. Included are:
Avishesha Bhojani, Group CEO, BPG Group; Nancy Villanueva, CEO, Iberia & Middle East, Interbrand; Mohammad Alawi, Chairman of The Board, Azad Properties; Ravi Dhar, George Rogers Clark Professor of Management & Marketing – Yale School of Management, Andrea Gordon, Retail Director – Dubai Design District (d3), Hozefa Saylawala, Director of Sales, Middle East, Zebra Technologies Europe Limited, Sarvesh Raikar, President, Creative, Mullen Lowe Lintas, Prof. Elsa Ashish Thomas, Chairperson, Manipal Institute of Liberal Arts, MAHE Dubai, Rohit Bharati, Founder & Creative Director, Tidding, Dareen Mukhaimer, CEO, e-Arabization.
