Each One in every of Hyatt’s Manufacturers, Defined (2025)

Hyatt Motels Company is a number one operator of motels and all-inclusive resorts. The enterprise was based in 1957 by the Pritzker household and is led by president and CEO Mark Hoplamazian.

As of March 2025, Hyatt’s portfolio included greater than 1,450 motels and all-inclusive properties in 79 nations throughout six continents. On the finish of 2024, the corporate had a file pipeline of round 138,000 rooms.

That momentum carried into 2025. In January, Hyatt reorganized its manufacturers into 5 collections — Luxurious, Way of life, Inclusive, Classics, and Necessities — to make clear the corporate’s pitch to each vacationers and house owners.

That reorganization set the stage for a busy first half of the 12 months. In February, Hyatt launched Hyatt Select, a brand new upper-midscale model centered on short-stay, transient friends. In Could, it launched Unscripted by Hyatt, a comfortable model designed to transform unbiased upscale motels into the system, with about 40 motels globally in talks to hitch the brand new model.

In June, Hyatt additionally closed its $2.6 billion acquisition of Playa Motels & Resorts, an proprietor, operator, and developer of all-inclusive resorts in Mexico, the Dominican Republic, and Jamaica. This included the acquisition of 15 all-inclusive resorts beforehand managed and owned by Playa. Of those, eight had been already represented inside Hyatt’s system as Hyatt Ziva and Hyatt Zilara properties.

These strikes spotlight Hyatt’s technique for 2025 and past, make clear its model structure, and speed up progress. 

Right here’s how every of Hyatt’s manufacturers matches into that plan.

Observe: World footprint numbers mirror room numbers as of March 31, 2025.

Luxurious

Park Hyatt

World footprint: 48 motels; 8,932 rooms

Hyatt Take: “Situated in a number of of the world’s premier locations, every Park Hyatt lodge is custom-designed to mix sophistication with understated luxurious. Every property options well-appointed guestrooms, world-renowned paintings and design, and distinctive and immersive culinary experiences led by award-winning cooks, creating deeply enriching eating events for friends.”

Skift Take: Park Hyatt is a luxurious model on the planet’s most necessary cities. Whereas it was solely based in 1980, it is gaining in status on older rivals like  Ritz-Carlton, St. Regis, and 4 Seasons. Its most well-known star flip was when its Tokyo property was showcased within the 2003 film Misplaced in Translation. 

Alila

World footprint: 17 motels; 1,970 rooms

Hyatt Take: “The Alila model redefines luxurious with its experience-driven philosophy that blends transformative moments, modern design, and customized service. […] Acknowledged for award-winning practices, Alila motels defend and rejoice the pure, cultural, and architectural heritage of their locations, which results in unmatched visitor experiences.”

Skift Take: Alila’s eco-luxury attraction is intimate, design-led, and credibly sustainable. With new properties within the pipeline throughout Asia and the Pacific, the model intends to indicate that Hyatt can do boutique-style sustainability.

Miraval

World footprint: 3 motels; 383 rooms

Hyatt Take: “The Miraval model is a worldwide chief in wellness resorts and spas. […] The Miraval model’s dedication to encourage friends to create a life in steadiness, foster positivity, and domesticate mindfulness is the cornerstone of a definite wellness providing inside our portfolio of manufacturers. This dedication displays our concentrate on serving the high-end traveler by discovering new methods to grasp and take care of them past the normal lodge keep.”

Skift Take: Nonetheless coasting on early acclaim, Miraval hasn’t expanded like a wellness heavyweight ought to. Three properties in almost a decade recommend Hyatt loves the model greater than it is aware of what to do with it.

Impression by Secrets and techniques

World footprint: 2 motels; 323 rooms

Hyatt Take: “The Impression by Secrets model is a boutique, adult-only, luxurious all-inclusive model the place friends can expertise customized restoration and luxurious, providing escapes designed to exceed expectations of friends. […] Visitors will take pleasure in a high-touch, preference-focused expertise full with the utmost stage of customized service and facilities. 

Skift Take: With a tagline like “Countless Privileges”, Hyatt is leaving little to the creativeness with this one. As many of the main gamers push into all-inclusive waters, Hyatt’s ultra-luxe spin-off from Secrets and techniques performs to the champagne-on-arrival crowd. Suppose private butlers and maid service 3 times a day. Thus far, there are solely two properties, however anticipate extra bulletins quickly.

The Unbound Assortment by Hyatt

World footprint: 50 motels; 8,493 rooms

Hyatt Take: “Greater than a compilation of unbiased, one-of-a-kind luxurious motels, The Unbound Collection by Hyatt model is a considerate curation of tales price accumulating. Whether or not it’s a fashionable marvel, a historic gem, or a revitalizing retreat, every property offers thought-provoking environments and experiences that encourage unforgettable moments for friends in search of a classy but unscripted service once they journey.”

Skift Take: Hyatt’s model of Autograph by Marriott or Curio by Hilton, the Unbound Assortment, is a luxurious and higher upscale full-service comfortable model. Motels have a measure of independence with full entry to the Hyatt distribution community and sources. It’s change into a sensible house for standout independents that want world distribution.

Way of life

Andaz

World footprint: 30 motels; 7,438 rooms

Hyatt Take: “Andaz, translated from Hindi, means ‘private type.’ Designed for these with a worldwide sensibility, Andaz motels are grounded of their native environment and infused with native tradition. The model’s customized, attentive service leaves friends feeling empowered and energized to discover themselves and the world round them, leaving enriched and energized.”

Skift Take: Andaz, Hyatt’s luxurious way of life model, aspires to stylish type and vibrant social areas that immerse friends in native tradition. After early stumbles, the model seems to be discovering its footing underneath the attention of brand name chief Crystal Vinisse Thomas and the tag line “Be Like No One’s Watching.” Suppose one-off occasions like DJ masterclasses and journeys to native pottery-making lessons.

Thompson Motels

World footprint: 19 motels; 3,991 rooms

Hyatt Take: “Thompson Hotels present a classy house base when touring. The model is targeted on the classics finished with a refined sensibility and a particular sense of fashion. All housed the place tradition thrives. Thompson Motels cater to discerning guests touring for enterprise, leisure, and particular occasions, together with socially related locals in every market.”

Skift Take: Thompson Motels is a luxurious assortment acquired by Hyatt in 2018. The model made its European debut in Madrid in 2022. Thompson is one in all Hyatt’s sharpest way of life property — city, trendy, and increasing overseas. It walks a nice line between boutique persona and chain lodge polish, and largely will get the steadiness proper.

The Customary

World footprint: 9 motels; 1,522 rooms

Hyatt Take: “The Standard motels create culturally-inspired, socially-driven leisure locations in a number of the world’s most inspiring locations. From its rigorously curated meals and beverage choices to vibrant occasions that interact each locals and vacationers, over the previous 25 years, The Customary model has change into one of the crucial celebrated manufacturers within the trade.”

Skift Take: As soon as the poster youngster for downtown cool, The Customary joins Hyatt with cultural cachet however actual operational questions because it tries to scale globally at a fast tempo. If it might probably retain its rebellious DNA, it might convey new vitality to Hyatt’s way of life ambitions. However it might probably’t be too rebellious. It’d higher keep away from information headlines about drug-fuelled events, please, now that Hyatt’s in cost.

Dream Motels

World footprint: 5 motels; 986 rooms

Hyatt Take: “Dream Hotels convey the get together to its friends with eye-catching aesthetics and vibrant social areas the place friends and locals mingle looking for time. Dream Motels are situated in city locations and rising neighborhoods surrounding metropolis facilities. Every location’s distinct affect creates a vigorous and amplified hospitality expertise.”

Skift Take: Dream Motels is a life-style model identified for its eye-catching design and vibrant nightlife, focusing on vacationers in search of energetic social scenes and immersive experiences. The acquisition of Dream Motels has strengthened Hyatt’s presence within the way of life section and boosted its footprint in key markets like Hollywood, Nashville, and South Seaside in Miami.

The StandardX

World footprint: 2 motels; 187 rooms

Hyatt Take: “The StandardX model brings The Customary model’s signature ‘cool issue’ to smaller motels, and up-and-coming neighborhoods, with properties that pack type, tradition, and perspective right into a smaller footprint. Every The StandardX lodge embodies a stripped-back, potent sense of fashion, typically situated in areas on the cusp of transformation, the place X marks the spot for the subsequent large factor.”

Skift Take: The StandardX, underneath Hyatt’s umbrella through Customary Worldwide, is a life-style lodge model impressed by the edgy, experimental spirit of the unique Customary Hollywood. A lower-cost remix of The Customary idea, StandardX banks on perspective over facilities. It is vibey and youth-focused, and has simply sufficient differentiation to keep away from way of life sameness.

Breathless

World footprint: 6 motels; 2,311 rooms

Hyatt Take: “Breathless Resorts & Spas are adult-only, all-inclusive properties for friends in search of an activated beachfront expertise in a social setting. These resorts provide fashionable lodging, spas, conferences and occasion areas, and compelling eating and drink choices.”

Skift Take: All-inclusive, adults-only, and proudly constructed for poolside DJs, Breathless goals to be unapologetically daring. It’s not making an attempt to do wellness or quiet luxurious, it is aware of its viewers and leans all the way in which in. Loud, vigorous, and efficient with the millennial and bachelor/bachelorette crowd. It could face some advertising strain from Sandals, although.

JdV by Hyatt

World footprint: 54 motels; 7,886 rooms

Hyatt Take: “The JdV by Hyatt model gives a group of vibrant, unbiased motels which are true reflections of the city neighborhoods they name house. Every lodge offers an expertise that’s inclusive in spirit and area, that brings folks along with joy-driven service. Embracing its namesake of “joie de vivre,” every property invitations friends and locals to attach and rejoice the fun of life and journey.”

Skift Take: JdV is a boutique-minded comfortable model that Hyatt acquired when it purchased Joie de Vivre (through father or mother firm Two Roads Hospitality) in 2018. Based by lodge impresario Chip Conley, JdV is usually an American model. It’s not often headline-making, nevertheless it’s quietly grown into one of many group’s extra versatile instruments.

Bunkhouse Motels

World footprint: 11 motels; 598 rooms

Hyatt Take: “With a ardour for distinctive design and a concentrate on constructing relationships with locals, Bunkhouse properties provide soulful journey experiences that join deeply with friends. The model’s dedication to community-centered meals and beverage experiences and interesting occasions creates areas the place locals and guests alike come collectively to share tales and make reminiscences.”

Skift Take: Bunkhouse brings real indie credibility. With Hyatt’s backing and a light-touch method, it would simply show that large manufacturers can assist, not swallow, small ones. However can Hyatt do premium economic system lodging at scale? Does this match with its loyalty program?

Me and All Motels

World footprint: 7 motels; 1,137 rooms

Hyatt Take: “Me and All hotels are centrally situated and inextricably linked with their metropolis’s native social dynamics. City design meets enjoyable cultural programming to create a fascinating surroundings for vacationers and locals.” 

Skift Take: A Eurocentric way of life model, Hyatt scooped up for its design and site play in a 2024 deal. The motels mix up to date design with neighbourhood roots, interesting to city vacationers. It’s area of interest for now, however with the appropriate positioning, it might punch above its weight in city Europe.

Inclusive Resorts

Zoëtry Wellness & Spa Resorts

World footprint: 7 motels; 542 rooms

Hyatt Take: “Zoëtry Wellness & Spa Resorts cater to these in search of luxurious, privateness, and pampering in an all-inclusive, beachfront boutique setting. These resorts provide lavish lodging, 24-hour concierge, gourmand delicacies, top-shelf spirits, and enrichment experiences.” 

Skift Take: Zoetry is a high-end all-inclusive wellness assortment, which provides calm to Hyatt’s all-inclusive lineup. Small however serene, it holds attraction for vacationers seeking to disconnect with out sacrificing service.

Hyatt Ziva

World footprint: 6 motels; 2,672 rooms

Hyatt Take: “Hyatt Ziva all-inclusive resorts are designed for friends of all ages in premier leisure places. […] Along with leisure vacationers, these resorts cater to particular occasions and enterprise teams with diversified and well-appointed indoor and out of doors assembly and occasion amenities.”

Skift Take: At locations throughout Mexico and the Caribbean, Ziva does family-friendly all-inclusives effectively, and that’s its entire pitch. It’s not revolutionary, however that’s what retains the bookings coming.

Hyatt Zilara

World footprint: 4 motels; 1,210 rooms

Hyatt Take: “Hyatt Zilara adult-only, all-inclusive resorts are situated in sought-after resort locations. These resorts provide a big selection of meals and beverage providers specializing in genuine native and world cuisines. The resorts provide premier spas, social actions, and reside leisure, in addition to quite a lot of assembly and occasion areas. The resorts are designed so {couples} or small teams can take pleasure in intimate, refined environment.” 

Skift Take: The grown-up twin to Ziva, Zilara gives a quieter, couple-centric model of all-inclusive. With wellness programming and premium eating, it stays one in all Hyatt’s most secure bets within the resort area.

Secrets and techniques Resorts & Spas

World footprint: 26 motels; 9,719 rooms

Hyatt Take: “Secrets Resorts & Spas provide adult-only, all-inclusive luxurious specializing in romance in beachfront settings. Properties characteristic elegantly appointed rooms and suites, 24-hour concierge and room providers, gourmand eating places and lounges, and varied day and night actions. Along with {couples} and honeymooners, the resorts additionally cater to enterprise teams and enormous leisure occasions with expansive and versatile settings and customised providers.”

Skift Take: An all-inclusive luxurious model geared toward {couples}, Secrets and techniques Resorts & Spas are situated in Mexico, the Dominican Republic, Jamaica, Costa Rica, Aruba, and Spain. Its formulation of adults-only romance in postcard settings nonetheless clicks, and the model’s world attain continues to develop steadily.

Desires Resorts & Spas

World footprint: 32 motels; 13,729 rooms

Hyatt Take: “Dreams Resorts & Spas are family-friendly, all-inclusive resorts situated in a number of lovely seashore locations. […] Assembly venues cater to enterprise vacationers, whereas personal occasion areas are excellent for social gatherings and wedding ceremony celebrations.” 

Skift Take: Desires gives family-focused all-inclusives with simply sufficient luxurious to justify the speed. It’s broad, constant, and nonetheless one in all Hyatt’s greatest quantity performs within the leisure section. Properties are primarily situated in Mexico, the Caribbean, and Central and South America, with some places in Europe.

Hyatt Vivid Motels & Resorts

World footprint: 1 lodge; 400 rooms

Hyatt Take: “Hyatt Vivid Hotels & Resorts are designed for the subsequent era traveler in search of participating, adult-only, all-inclusive trip experiences in a singular and down-to-earth ambiance. The model will provide crafted culinary experiences, wellness, and vitamin lessons, in addition to participating actions and leisure in a relaxed, informal setting.”

Skift Take: Vivid is Hyatt’s strive at Gen Z all-inclusives: informal, wellness-tinged, and stuffed with buzzwords. One resort in, it’s too early to guage, however Hyatt clearly sees white area within the new-age leisure traveler.

Sunscape Resorts & Spas

World footprint: 8 motels; 3,689 rooms

Hyatt Take: “Sunscape Resorts & Spas provide budget-conscious holidays centered on household enjoyable. These all-inclusive, family-friendly beachfront resorts in Mexico and the Caribbean present a enjoyable and energetic, but enjoyable setting. Every location gives a supervised youngsters membership and teenage zone for youthful friends, together with an array of actions for your entire household.”

Skift Take: An all-inclusive luxurious assortment geared toward households. The model was acquired as a part of the ALG deal in 2021. It delivers reliable worth, and for friends who care extra about entry to the seashore than nice eating, it really works.

Alua

World footprint: 34 motels; 8,935 rooms

Hyatt Take: “Alua Hotels & Resorts are designed for all sorts of vacationers in search of an reasonably priced, seaside getaway throughout Europe’s high island locations, together with Spain’s Mediterranean coast, the Canary Islands, the Balearic Islands, and extra. Visitors can take pleasure in fashionable facilities, minimalistic-chic rooms, pure areas, and worldly delicacies surrounded by native tradition and enriching actions.”

Skift Take: Alua was constructed for Eurobeach effectivity. Suppose trendy solar holidays on a mid-scale price range. It’s quiet, nevertheless it works and offers Hyatt a stable foothold in Europe’s resort sport.

Classics

Grand Hyatt

World footprint: 67 motels; 34,733 rooms

Hyatt Take: “Grand Hyatt motels are distinctive motels in main gateway cities and resort locations. With a presence around the globe and important mass in Asia, Grand Hyatt motels present refined leisure and enterprise vacationers with elegant lodging, extraordinary eating places and bars, luxurious spas and health facilities, and complete enterprise and assembly amenities. Signature components of Grand Hyatt motels embrace iconic structure and design, state-of-the-art expertise, and amenities for an array of enterprise or social gatherings of all sizes.” 

Skift Take: Hyatt’s reply to InterContinental, Fairmont, JW Marriott, and Conrad’s luxurious choices, Grand Hyatt is a model with a worldwide presence. The model for giant lobbies and even greater conferences, Grand Hyatt isn’t making an attempt to be cool. It’s making an attempt to be in every single place with scale and gold-flaked imposingness, and largely succeeds.

Hyatt Regency

World footprint: 240 motels; 97,787 rooms

Hyatt Take: “Hyatt Regency motels provide a full vary of providers, facilities, and amenities tailor-made to serve the wants of assembly and occasion planners, enterprise vacationers, and leisure friends. Hyatt Regency motels in key city markets around the globe characteristic versatile assembly amenities of all sizes designed to offer a productive, related surroundings. Hyatt Regency motels in resort places cater to {couples} in search of a getaway, households having fun with a trip collectively, and company teams internet hosting conferences and occasions.” 

Skift Take: See you there on the subsequent firm vacation get together. Hyatt Regency is one in all Hyatt’s most far-reaching manufacturers. Nonetheless, Hyatt’s most purposeful model and the conferences and conventions stalwart. Reliable and widespread, however arguably the least emotionally resonant model within the portfolio.

Vacation spot by Hyatt

World footprint: 20 motels; 6,444 rooms

Hyatt Take: “The Destination by Hyatt model is a portfolio of luxurious motels and resorts which are particular person, but related by a dedication to attract on the spirit of every location. […] The portfolio options famend golf programs, indigenous spas, and distinctive meals and beverage choices together with bars, eating places, cafés, and rooftop venues.” 

Skift Take: Vacation spot by Hyatt was created in 2018 as a response to the rising demand for way of life and boutique motels. It’s Hyatt’s indie resort assortment. Comfortable-branded however characterful. It doesn’t scream luxurious, however its authenticity and vary make it an under-the-radar favourite for resort builders.

Hyatt Centric

World footprint: 70 motels; 14,186 rooms

Hyatt Take: “Hyatt Centric is a model of full-service way of life motels situated in prime locations. […] With streamlined, fashionable rooms, every lodge serves as a launch pad for exploring all of the hidden gems and scorching spots every vacation spot has to supply. Hyatt Centric motels provide social areas to attach with others within the foyer, whereas the bar and restaurant are native scorching spots the place nice conversations, locally-inspired meals, and signature cocktails might be loved.” 

Skift Take: One other model specializing in the life-style development, Hyatt Centric takes a “reside like a neighborhood” method. Centric desires to be native and vigorous, and when finished proper, it delivers stable lifestyle-lite attraction. A sensible choice for enterprise vacationers who desire a lodge with only a bit extra taste.

Hyatt Trip Membership

World footprint: About 22 properties.

Hyatt Take: “Hyatt Vacation Club is Hyatt’s trip possession model, offering members alternatives in regionally impressed and designed residential-style properties. Hyatt trip house owners pre-purchase at Hyatt Trip Membership properties and have the pliability of utilization, alternate, and rental. Members can select to occupy their trip house, alternate time amongst different Hyatt trip possession places, commerce their time for World of Hyatt loyalty program bonus factors, or journey throughout the Hyatt portfolio.”

Skift Take: Hyatt’s timeshare works like every other timeshare, however with an alternate possibility added in. The holiday house owners pre-purchase a spot they’d like to remain at a given time of 12 months. Hyatt members can alternate their instances with different places. They’ll additionally commerce time for factors within the World of Hyatt loyalty program, giving the timeshare but extra flexibility. The Hyatt Trip Membership packages are independently owned and operated by HV World Group. and WHV Resort Group, and there is at all times a danger of brand name harm if the third events do not meet requirements..

Hyatt

World footprint: 14 motels; 3,536 rooms

Hyatt Take: “Hyatt motels are smaller-sized properties conveniently situated in numerous enterprise and leisure areas.” 

Skift Take: Hyatt’s namesake model is, as you’d anticipate, in competitors with related namesake manufacturers, similar to Marriott and Hilton. It’s in all probability the least outlined, largely mid-market enterprise motels in India and some U.S. markets. They’re fashionable, with nice enterprise and assembly amenities, though you wouldn’t simply discover enterprise varieties staying right here.

Necessities

Caption by Hyatt

World footprint: 4 motels; 767 rooms

Hyatt Take: “The Caption by Hyatt model is designed to be a part of the neighborhood, not simply in it, Caption by Hyatt motels rent native, purchase native, and vibe native. Be it an open-mic evening or a pop-up artwork set up, every area inside Caption by Hyatt motels is programmed to mirror every vacation spot and its neighborhood. On the coronary heart of every Caption by Hyatt lodge is Speak Store, an all-day spot the place friends can eat, drink, get some work finished, dangle with buddies, or simply loosen up. Caption by Hyatt combines the design and luxury of an upscale, lifestyle-forward lodge with the pliability and effectivity of a choose service property.”

Skift Take: Caption is Hyatt’s price range way of life experiment: half hostel, half coworking café, half model moodboard. It’s tough across the edges, nevertheless it reveals actual promise for youthful, city vacationers. It’s nonetheless early days for Caption, however given the rising marketplace for this sort of model, it’s one to observe.

Hyatt Place

World footprint: 437 motels; 64,435 rooms

Hyatt Take: “Hyatt Place motels provide a contemporary, comfy, and seamless expertise, combining type and innovation to create an off-the-cuff lodge surroundings for in the present day’s multi-tasking traveler. Spacious, thoughtfully designed guestrooms characteristic distinct areas for sleep, work, and rest. Hyatt Place motels additionally provide freshly ready meals, environment friendly service, and an easy-to-navigate expertise.”

Skift Take: Hyatt’s tackle Hilton Backyard Inn or Courtyard by Marriott. Hyatt Place is the Swiss Military knife of select-service. It’s in every single place and predictable. The properties are inclined to common 140 rooms. Not like its rivals, its design is remarkably efficient at conveying a way of delivering loads on your cash. But staffing and repair scores have suffered, on common, at choose service properties post-pandemic, and Hyatt must outcompete in boosting service, and thus web promoter scores, if it desires to achieve market share.

Hyatt Home

World footprint: 140 motels; 19,741 rooms

Hyatt Take: “Hyatt House motels are designed to welcome short-term friends and extended-stay residents. House-style suites with fully-equipped kitchens and separate residing areas present friends with residing lodging and the conveniences of house. Hyatt Home motels search to maintain friends comfy with complimentary scorching breakfast, H Bar meals and beverage choices, and indoor and out of doors communal areas.”

Skift Take: As Hyatt’s upscale prolonged keep providing, Hyatt Home rebranded from Hyatt Summerfield Suites in 2012. It’s purposeful, not thrilling, however within the post-pandemic world of lengthy stays and relocations, that’s sufficient to maintain Hyatt bullish.

Hyatt Studios

World footprint: 1 lodge; 122 rooms

Hyatt Take: “Hyatt Studios is an upper-midscale, extended-stay model conceived in direct collaboration with lodge builders and operators and by listening intently to the wants of friends. The Hyatt Studios model distinguishes itself by way of environment friendly design and a lean working mannequin. Every lodge will ship spacious studio visitor rooms with all of the requirements for a handy and comfy extended-stay expertise, together with complimentary grab-and-go breakfast, a state-of-the-art self-service market, laundry and health areas, and out of doors patio areas.” 

Skift Take: Launched in 2023, Hyatt Studios is the group’s first upper-midscale extended-stay model within the Americas. It’s constructed for builders for underserved U.S. markets, with a lean working mannequin and versatile design. It’s Hyatt’s most aggressive play for budget-conscious, sooner progress.

UrCove by Hyatt

World footprint: 61 motels; 8,748 rooms

Hyatt Take: “The UrCove model is designed particularly to satisfy aspiring vacationers’ preferences and rising expectations for a seamless, comfy, and premium journey expertise within the upper-midscale market in Mainland China. Motels within the UrCove model, which is brief for “your cove,” mix consolation and comfort for the trendy traveler by way of considerate service, spacious rooms, scrumptious meals, and a relaxed, but refined ambiance.” 

Skift Take: UrCove was constructed to serve the rising cohort of China’s enterprise vacationers. Designed as an upper-midscale possibility for China’s “highway warriors,” it gives effectivity and luxury at scale. It could not headline World of Hyatt advantages, nevertheless it’s a quiet powerhouse anchoring Hyatt in one of many world’s most consequential journey markets.

Hyatt Choose

World footprint: (Not accessible as of June 2025)

Hyatt Take: “Hyatt Choose motels will concentrate on providing an environment friendly, streamlined visitor expertise with out compromising the necessities. The model expands Hyatt’s capacity to take care of vacationers in search of shorter stays for enterprise or leisure in secondary and tertiary markets the place Hyatt has restricted motels to this point. The model additionally offers a conversion-friendly possibility for house owners seeking to leverage Hyatt’s highly effective distribution community, business engine, and the award-winning World of Hyatt loyalty program.”

Skift Take: Launched in 2025, Hyatt Choose is a brand new upper-midscale model geared toward short-stay vacationers in underserved U.S. and Latin American markets. It’s Hyatt’s most direct entry but into environment friendly, value-driven motels — stripped-down however well-designed and constructed for quick conversion progress.

Unscripted by Hyatt

World footprint: (Not accessible as of June 2025)

Hyatt Take: “Designed for vacationers who worth the necessities and like spontaneity over construction, Unscripted by Hyatt motels will convey to life a versatile, collection-style method the place every property displays its personal id and native taste but stays unmistakably Hyatt in high quality and care.”

Skift Take: Hyatt’s newest comfortable model goals to scoop up cool independents earlier than Marriott or Hilton can. The pitch is flexibility (and a complete lot of backend assist), and early indicators recommend it’s gaining traction.

Hyatt CEO at Skift World Discussion board

Hyatt CEO Mark Hoplamazian talking in September 2023 at Skift World Discussion board in New York Metropolis.

Lodging Sector Inventory Index Efficiency Yr-to-Date

What am I taking a look at? The efficiency of motels and short-term rental sector shares throughout the ST200. The index contains firms publicly traded throughout world markets, together with worldwide and regional lodge manufacturers, lodge REITs, lodge administration firms, various lodging, and timeshares.

The Skift Journey 200 (ST200) combines the monetary efficiency of almost 200 journey firms price greater than a trillion {dollars} right into a single quantity. See more hotels and short-term rental financial sector performance.

Read the full methodology behind the Skift Travel 200.

Initially Printed August 31,2023 | Final up to date on June 23, 2025

Joey Tyson contributed to earlier variations of this story.