Europe’s leading aparthotel brand opens innovative flagship in London

Adagio Original London City East opened recently, marking the ninth Adagio establishment in the UK. It is also the fourth Adagio aparthotel in London. This site is notable for its unique location, sleek design, which includes exclusive artwork by a local designer, as well as innovations like a new apartment furniture concept and five Coliving apartments.

The new flagship hotel features 132 studios or apartments that accommodate between 1 and 8 guests.

London’s heart is the ideal place to stay.

Adagio Original London City East, located in the heart London, is just steps away from the City, and a 5 minute walk to Aldgate East and Whitechapel Tube Stations. This location is ideal for both holidaymakers and business travellers exploring the British Capital. Whitechapel is a vibrant, multicultural area where visitors can enjoy the lively atmosphere. It’s also only a 10-minute walk from landmarks like the Tower of London and Tower Bridge.

With a distinct urban flair, this is a modern and innovative product.

Adagio Original London City East, located in a brand new building with a design that is inspired by the local culture and combines traditional red bricks, with an elegant, clean aesthetic. The 132 apartments and studios showcase the new Adagio Original concept of ‘The Smart House,’ which provides guests with the highest level comfort. Open-plan apartments, warm tones, and multifunctional furniture transform each apartment into a modern haven that is both inspiring and calming.

London’s first introduction of “Coliving by Adagio”

Five ‘Coliving by Adagio Suites’ are another distinctive feature of the new Aparthotel. This concept was designed specifically to accommodate large groups of people, whether they were travelling on business, a family trip, or for a holiday with friends. Each co-living suite is designed to look like an apartment. It consists of four separate studios with their own toilet and bathroom. They are arranged around a shared space, which includes a fully equipped kitchen and living area. These fully furnished rooms are perfect for extended stays and thoughtfully designed to ensure maximum comfort.

Decor enhanced by local art

The Line Girl was commissioned by the Adagio London City East to decorate its interiors in celebration of Whitechapel’s vibrant cultural and visual spirit. The Line Girl is a local artist who created a unique graphic universe made up of black and white line. The in-situ The artwork winds its way through the space: a large wall mural that extends from the entrance to the lift, and then along the corridors of each floor. Her art travels throughout the hotel creating an immersive visual experience for guests and transforming the area into a living canvases. Deeply connected with the neighborhood, The Line Girl captures both the culture and the spirit of Whitechapel while creating subtle and encompassing artwork for guests to enjoy.

Adagio enriches its guests’ stay by integrating unique art into their spaces. This puts art at the core of every experience. Adagio Original’s new properties embrace this approach to art, which is accessible, inspiring and emotionally engaging.

Hotel website