Greece: Lifestyle hospitality company Ennismore and a long-term partner have signed an agreement. single-family office Vivium to Add Luura Morgans Originals
Luura, a new hotel with 39 keys located on Paros’ western side, will open in April 2026. In 2027, a second boutique hotel will be opened on the east side of the Greek island Paros. It will have more than 45 rooms.
The first two locations will offer amenities including a sunset cliff-side bar, a chapel, spas and fitness centers, direct beach access and event spaces.
F&B concepts will include brands from the Rikas Hospitality Group and Paris Society, as well as an exclusive concept developed for Luura by the group’s consultancy studio PSC Hospitality.
Elastic Architects will lead the exteriors for Luura Cliff. Lambs and Lions Studio will handle interiors.
Louis Abboud regional head of IMEAT Ennismore Brand COO Morgans Originals, said: “Our partnership with Vivium marks two significant milestones for Ennismore – our first hotel in Greece and the first outside the UK to join the Morgans Originals collection.
“When Morgans opened in 1984 it set the bar for lifestyle hospitality. Morgans Originals is a collection brand that continues to be a symbol of originality, design, and iconic stories.
“In Vivium we have found a partnership that shares our values and vision of creating unique and authentic hotel experiences. We’re thrilled to open Luura Cliff, and will be following up with several other hotels to welcome more Morgans Originals to iconic destinations,” he continued.
Sophie Khoury is the head of hospitality for Vivium. She said, “With Luura we are committed to creating a new generation of iconic hotel, places where everything, from design and experience to curiosity, has been crafted with purpose. True luxury is when art, design and service come together with culture to tell a meaningful tale.
Luura is our way to redefine what it means for guests to travel well. We invite them to explore and connect to destinations in a personal, authentic manner. We are thrilled to partner with Ennismore and bring Luura Morgans Originals – a collection of unique, original hotels.
Luura is the next collection hotel to open in Saudi Arabia. It follows the opening of Morgans Originals in Trojena in the mountains of Neom.
Highlights:
• Ennismore and Vivium will launch Luura, a new hotel brand under Morgans Originals, in Paros, Greece in April 2026.
• It marks Ennismore’s first Morgans Originals property outside the UK.
• Luura Cliff will feature 39 rooms, followed by a second hotel on the island with more than 45 rooms in 2027.
• Both hotels are set to offer curated F&B, sunset cliff bars, wellness spaces, and beach access.
