Emblems Collection, part of the Accor group, is proud to announce the signing of an exceptional property that will join the luxury brand in 2026, marking a major step in its development in Italy — a country synonymous with heritage, artistry, and refined lifestyle. Emblems Collection’s new address is a perfect example of the brand’s essence: luxury and intimacy. It combines rich storytelling with a sense of place.
A partnership for the long term with a hospitality pioneer
This milestone was possible because of a strategic partnership between AG Group and one of Italy’s leading players in hospitality and tourism. AG Group, founded in 2000 by Andrea Girolami has grown into a multifaceted eco-system that encompasses luxury travel, hotel management, consulting and gourmet dining. AG Group, with its consulting division supporting over 40 hotels and their growing portfolio of owned-and-operated properties, has become an influential force in modern Italian hospitality.
The collaboration between Accor and the Emblems Collection reflects a shared desire to create luxury experiences that are deeply rooted in each destination’s soul, while defining them by a refined art of service. Together, the two groups are transforming historic Italian landmarks into exclusive emblematic properties — each uniquely embodying its own essence and spirit, designed to resonate with today’s most discerning travellers.
Apulia is located in the southern part of Italy. Masseria Furnirussi, Emblems Collection will join the Collection mid-2026, offering 60 suites — with a majority featuring private pools — alongside a full spa and authentic experiences celebrating Mediterranean craftsmanship and lifestyle. This refined Masseria, set in the largest fig tree orchard of Europe, recreates traditional Salento architectural style in white stone. It is surrounded by a garden full of native plants, fruit trees and herbs. Here, design and nature combine to create a place of tranquility and beauty where simplicity and silence reveal the true beauty and charm of the land.
The signature expands Emblems Collection’s Italian portfolio from four to seven hand-picked properties. Other upcoming destinations include Elatos Resort, Emblems Collection In Greece, Hotel Bellevue Cortina d’Ampezzo, Emblems Collection in Italy, Lucknam Park, Emblems Collection The UK. Rimrock Banff, Emblems Collection Canada. Each new address reinforces the brand’s ambition to craft truly unique experiences through a refined boutique lens.
Masseria Furnirussi, Emblems Collection
Serrano, 73020
Italy
