IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, is proud to announce its partnership with Ella Resorts, a fast-growing hospitality brand offering a distinctive collection of sustainable, affordable luxury resorts in iconic European destinations including Rhodes, Corfu, and Crete.
Ella Resorts was a relative newcomer on the Greek resorts market. It understood early the importance to embed a data driven revenue strategy in order to support rapid growth.
In order to achieve this goal, IDeaS G3 Revenue Management System has been implemented across all resorts. This allows for centralized control of pricing and inventory strategies, as well as real-time revenue insight. This partnership is a key strategic step for Ella Resorts in its mission to expand market share and scale effectively, while maintaining high performance and value.
Konstantinos Mitsios, revenue director at Ella Resorts said: “Implementing IDeaS G3 was a key step to supporting our growth. The solution offers valuable insights which help us to make more informed decisions and improve revenue performance. It also enhances the overall guest experience. IDeaS’s industry-leading technologies, its expertise in hospitality revenue sciences, and its strong reputation within the resort sector made it stand out. The implementation was impressively smooth–their support and responsiveness were outstanding. “This helped us to stay on track, and fully operational in the timeline expected.”
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Ella Resorts used manual processes to manage revenue across their properties. This made it hard to maintain consistency, to respond to changing market dynamics, and to meet the demands of a growing company. The variety of seasonal trends and market conditions in different locations made it urgent to implement a centralized intelligent solution that would guide their revenue strategy.
Michael McCartan, Area Vice President, EMEA at IDeaS said“Transitioning away from manual revenue practices and into an automated system represents a significant milestone for any hospitality company, but especially for one that is growing at such a rapid pace as Ella Resorts.” We are proud to help them achieve greater efficiency, consistency, and revenue performance by providing a solution which empowers intelligent, data-driven decision making across their entire portfolio.
IDeaS G3 RMS transformed revenue management through automated pricing and inventory decisions and improved demand forecast accuracy. G3 RMS provides resort operators with the ability to optimize revenue by forecasting demand at multiple lengths of stay, granularly down to room type, market segment, or product offering levels. This change has allowed teams to focus on high-impact strategic initiatives, rather than tedious tactical adjustments and spreadsheets.
Ella Resorts’ commercial and operations have improved significantly since IDeaS was implemented. Now, revenue teams can benefit from dynamic pricing and actionable insights that are adapted in real-time to changing demand. Better forecast accuracy supports better operational decision-making. A better understanding of risks and stronger coordination between properties are all benefits.
