Important Points
- Dusit International enters Western Europe via a joint venture, with French firm Sydel. The company will launch Dusit France and focus on rebranding of existing hotels.
- The partnership takes a cautious, asset-light approach that emphasizes guest experience, wellbeing, and long-term values over rapid scale.
- Dusit is expanding its global footprint and offering of brands, as compared to Minor Hotels’ larger footprint in Europe.
The following is a summary of the information that you will find on this page.
Dusit International is a Bangkok based hotel group that has made its first significant foray into Western Europe through partnering with French property firm Sydel. The result of this partnership is Dusit France. The joint venture will be focused on repositioning properties under Dusit’s various brands. It will adopt a risk-averse and asset-light approach to reduce exposure in this new market. This move shows Dusit’s intention to expand its global presence by focusing on guests and curated content. It sets it apart from other larger competitors, such as Minor Hotels, who already have a significant European footprint.
