Duetto is the leading revenue management solution provider in the hospitality industry. The Hotels Network, a Lighthouse Company and the largest direct growth platform for hotels announced today a strategic alliance that empowers hoteliers with the ability to increase direct bookings while optimizing marketing spend.
This new integration allows for hotels to use real-time occupancy information to automate and customize direct booking campaigns. Duetto’s Dynamic rate engine (DRE), combined with THN segmentation capabilities allows hotels to create targeted offers that are based on occupancy thresholds.
“By combining Duetto’s robust revenue data with THN’s powerful direct booking platform, hotels can now deliver highly personalized and timely offers to potential guests, driving conversion and maximizing revenue,” said John Lingos-Webb, VP of Global Partnerships & Alliances at Duetto. This integration is an example of Duetto’s commitment to connecting data silos between systems within the hospitality industry. This innovative integration will enhance the hotels’ most valuable channel and enable more efficient marketing spending.
The partnership offers several benefits including:
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Increased Direct Booking Conversion: Personalized offers will be provided based on real-time occupancy data, driving higher conversion rates.
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Improved Customer Experience – Tailored campaigns create a more engaging and personalized online booking experience.
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Optimized marketing spend: Hotels can focus their resources on periods with lower occupancy.
This feature represents a strategic alliance between our companies. It introduces a unique approach which unlocks a new capability that is valuable for our clients. As a strong advocate for greater connectivity and collaboration in our industry, I believe in partnerships that go beyond words—those that deliver real, measurable impact tailored to our clients’ evolving needs. This initiative was a practical solution that was developed not only through collaborations with Duetto but also with valuable input from leading industry figures like Victoria Fisher of Penta Hotels who helped shape it as a useful integration for hotels”, said Mercedes Blanco. Chief Partnerships Officer, The Hotels Network.
Visit this link to learn more about the partnership. duettocloud.com/partners/integrations/the-hotels-network.
Duetto
Duetto, the industry’s leading revenue strategy platform, helps unlock revenue in over 6,800 hotels, resorts, and casinos around the world.
Duetto RMS, the creators of Open Pricing and predictive analytics, leverages real-time information, automation tools, and predictive analytics to optimize pricing strategies and revenue, driving profitability and operational efficiency. Duetto provides hospitality professionals the tools they need to understand the complex travel landscape of today.
Duetto has been named the top revenue management software in the HotelTechAwards, four years in a row, from 2022 to 2025″. It is now on a mission, to be the operating system that maximizes revenue and profits for the hospitality industry.
Please visit our website to learn more. duettocloud.com.
About the Hotels Network
The Hotels Network, a Lighthouse company, is an inventive technology company working with over 20,000 hotels around the globe. The company boasts an international team with expertise in product design, consumer marketing and hospitality. It offers clients a growth platform that powers their direct channel. Through a suite of integrated tools, analytics and other features, hotel brands are able to engage guests and convert them throughout their user journey.
THN’s Direct AI Suite, which includes price comparison, reviews summaries, and a range of personalization options is fully integrated into their platform. This integration extends from predictive analytics all the way to generative AI. Predictive Personalization is a machine-learning based system that predicts user behavior to automatically customize messaging and offers. BenchDirect’s benchmarking tool offers direct channel marketers unmatched competitive information. Recent innovations include KITT – an AI-powered Receptionist – and Loyalty Lite – a seamless guest login for personalized booking experiences.
THN was recently awarded the Best Direct Booking tool for 2025 by the prestigious HotelTechAwards for its rapid growth and unique culture.
