World Rainbow Hotels®The world’s first and only GDS-enabled LGBTQ+ hotel consortium, has seen a 19% increase in membership over the last year. This allows for more inclusive travel opportunities. Booking.com’s LGBTQ+ Travel Report shows that recent surveys show 76% of LGBTQ+ travellers prioritize inclusive accommodations.
Now partnering with more than 2,000+ LGBTQ+ welcoming hotels across over 120 destinations, including iconic cities like London, Paris, New York, Sydney and Hong Kong, World Rainbow Hotels® continues to cement its position as the premier global platform for LGBTQ+ travellers. Its central website – www.worldrainbowhotels.com – serves as the go-to resource for discovering and booking inclusive stays, with intuitive access for both leisure and corporate travellers.
We are the only LGBTQ+ Hotel Consortia that is integrated with Global Distribution System. World Rainbow Hotels® connects inclusive properties with over 24,000 travel agencies globally. The consortium helps its member properties reach out to new audiences by implementing curated marketing programs, obtaining GDS accreditation, or participating in WRH Corporate Diversity Programs.
In its 16-year history, the hotel consortia, which specializes in the management of hotels, has expanded its business to Europe, North America and South America, Asia, Africa, Oceania, and the Middle East. Featuring hotels in diverse locations from Spain to South Korea, and from Lesotho to Lebanon, membership of World Rainbow Hotels® enables member properties committed to inclusivity to create and promote safer and welcoming spaces for LGBTQ+ travellers.
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The consortia also saw strong engagement on its social media platforms with regular features about inclusive destinations, member hotel highlight, seasonal campaigns, as well as Pride-related content, to connect with travellers, and showcase its value.
In response to a growing demand for hotels to be more inclusive, both for guests and employees, this growth in the portfolio is driven by a desire to create genuinely inclusive environments for LGBTQ+ travellers. Membership to World Rainbow Hotels® involves a rigorous screening process to ensure all member properties achieve inclusivity standards. Hotels must meet more than 150 key metrics to join the consortia, which fall into five key areas: location, characteristics, knowledge of the local LGBTQ+ scene, involvement with the LGBTQ+ community, and policies for staff – including compliance with no-discrimination policies
“We’re excited about the positive momentum we’re experiencing as we expand our presence in new cities, and add more properties to our WRH family.” Lj Lewis Senior Global Brands Marketing and Sales Manager. “Our growth reflects global hospitality’s continued commitment to creating inclusive experiences and fostering diversity for LGBTQ+ travellers.”
World Rainbow Hotels® specialises in supporting LGBTQ+ travel by working with properties that provide curated travel experiences, including Pride events, wellness retreats, and inclusive packages. A range of new hotels have joined World Rainbow Hotels® in the last year, including the luxury Tiara Miramar Beach in the Côte d’Azur and Palazzo Velabro, an 18th century property in the heart of Rome, as well as TRS Turquesa in the Dominican Republic, and TRS Coral Costa Mujeres in Mexico.
As WorldPride 2025 begins, the continued growth of World Rainbow Hotels® demonstrates a global commitment to championing the rights of the LGBTQ+ community. The theme of WorldPride 2025 is ‘The Fabric of Freedom’ to reflect the unity and connection of the LGBTQ+ community across the world.
