Key Points
- Booking.com’s Google travel ads continue to perform well, and there is no drop in clicks.
- Google AI Overviews, and other similar platforms, haven’t disrupted the traditional travel booking or search behavior.
- Booking Holdings diversifies its marketing efforts to include social media and AI-generated content, with the goal of increasing direct traffic.
The following is a summary of the information that you will find on this page.
Booking.com has not seen a decrease in clicks despite the concerns that AI may disrupt Google travel searches. Google’s business continues to grow thanks to new AI features. This is especially true among younger users. Booking Holdings has expanded its marketing strategy by incorporating more social media, and generative AI, to increase direct reservations and diversify from Google.
