LONDON Hyatt has seen more than 147,000 MICE enquiries in Europe by 2024. That’s an increase of 9.6% from 2023. The demand for authentic experiences in business travel is growing.
Hyatt UK properties were responsible for over 25,000 of the enquiries. This represents a growth of 22% year-on-year. The UK market had the highest number MICE enquiries in Europe, Africa and Middle East. This reflects the popularity Hyatt UK’s portfolio has among business travellers.
Global Business Travel Association estimates that business travel expenditures will increase to $1.64 trillion dollars in 2025 from $1.48 trillion dollars in 2024. The Global Business Travel Association’s projections indicate a continued growth and recovery of this segment. Travel companies must be agile to respond to changing customer needs, as global spending is expected to exceed $2 trillion by the year 2028.1
Business travellers are more and more looking to maximize their trip by adding days to the itinerary to see local sights. Business travel is back in full force, but there is still a cautious undertone from both travellers and companies. This segment is now more important than ever to get the best return on investment. This also means that companies are laser focused on delivering high quality and engaging events that inspire productivity, requiring greater attention on unique and personalised settings, activities and F&B. Paul Dalgleish, Vice President Sales, Revenue and Business Development EAME
Together by Hyatt can help you reduce your downtime.
Hyatt has a long and strong reputation in corporate travel, and its world-renowned hotels and Together by Hyatt platform for meetings and events are the driving forces behind this growth. Together by Hyatt helps Hyatt properties deliver better meetings and events with more connectivity, putting guests and organisers at the forefront. The platform gives event planners the tools, resources, and support needed to deliver unique, elevated events. It prioritizes what is important to them, such as waste reduction, thoughtfully sourced foods, efficiencies with a real-time planner portal, and curating unique event experiences through bespoke experience guides.
The growing trend of unique business experiences, such as team building or learning new skills, is driving this demand. From harvesting honey while learning about the environmental benefits of beekeeping in Jabal Akhdar during a stay at Alila Jabal Akhdar, to truffle hunting in the forests of Hungary while staying at Párisi Udvar Hotel Budapest, or even unwinding with a yoga experience during a stay at Hôtel du Palais Biarritz – The Unbound Collection by Hyatt, the opportunities to dial-up events via unique experiences When you partner with Together by Hyatt, the possibilities are endless.
Business travellers are especially drawn to authentic lifestyles. There is a strong demand to make meaningful connections with the local environment, whether it’s by learning a new skill such as beekeeping, or exploring local heritage. As business travel demand continues to rise, we see this trend only growing. People are seeking out experiences that can transform a trip from a simple business trip into something truly memorable. In order to provide travellers with a range of options, we have created a brand bar that includes a selection of luxury brands, including Grand Hyatt in our Classics Collection, Hyatt Regency and The Standard, as well as Lifestyle brands such Andaz. Gareth Cummings Regional Vice President EAME Hyatt Sales Force
Buyouts at stunning locations
The growing desire of larger corporations to privatise whole hotels for MICE is pivotal to the evolution of the corporate travel industry. Corporates increasingly recognise the benefits of a buyout to elevate any event, meeting or conference. Hyatt responds to this demand and the desire for an increased return on investments from events by offering customers greater flexibility in delivering tailored, exclusive events. full or partial buyout at a Hyatt hotel Across Europe, Africa and Middle East
These stunning properties are available for exclusive purchase in Europe, Africa, and the Middle East.
- Alila Hinu Bay
- Grand Hyatt Hotel Al Khobar and Residences
- Grand Hyatt Doha Hotel & Villas
- Grand Hyatt Dubai
- Hyatt Regency Aqaba Ayla
- Andaz Prague
- Andaz Vienna am Belvedere
- Hôtel du Palais Biarritz
- Hyatt Centric Malta
- Hyatt Regency Amsterdam
- Park Hyatt London River Thames
- Grand Hyatt La Manga Club Golf & Spa
- Hyatt Regency Kotor Bay Resort
- La Zambra Resort
- Magma Santorini
- Secrets Lanzarote Spa Resort
- Zoëtry Mallorca
This release uses the term “Hyatt”, for convenience, to refer to Hyatt Hotel Corporation or one of its affiliates.
Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. By June 30, 2024 the Company’s global portfolio would include more than 1,350 properties, including hotels and all inclusives in 78 countries spread across six continents. The Company offers brands from across the Timeless CollectionIncluded Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios. UrCoveThe Boundless CollectionIncluded Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®. Caption by Hyatt®The Independent CollectionIncluded The Unbound Collection by Hyatt®, Destination by Hyatt®. JdV by Hyatt®And the Included CollectionIncluded Secrets: Impression, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®. Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. Please visit for more information. www.hyatt.com.
Forward-looking statements
The Private Securities Litigation Reform Act, 1995, defines forward-looking statements as those that are not historical fact. Forward-looking statement can be identified by words such as: “may,””could,””expect,””, “intend,””, “plan,””, “seek,””, “anticipate,””, “believe,””, “estimate,””, “predict,””, “potential,””, “continue,””, “likely,””, “will,” and “would”. The forward-looking statement is based on assumptions, estimates, and predictions that, although reasonable, are not always accurate. They are also subject to numerous uncertainties and assumptions, most of which are out of Kiraku, Inc.’s or Hyatt’s hands, which can cause the actual results, performance, or achievements to be materially different than those stated or implied. These forward-looking claims are only true as of the initial date of publication. It is not implied that if one or several forward-looking statement are updated, there will be any further updates made to them or other forward-lookings statements.
