Crowne Plaza by IHG It has released its second whitepaper, “Leading the Charge in Blended Travel.“The paper reveals an important shift in travel patterns since its 2022 reportThe new approach focuses on personal growth, mind-body equity and fostering connection when travelling. The new approach is centered on personal development, mind-body balance, and creating connections when travelling.
Crowne Plaza carried out a YouGov study of more than 12,000 people in nine countries: the U.S.A. India. The survey shows that 67% of respondents believe blended travel offers more flexibility and benefits than it did five years ago.
This change in travel is especially evident in India. 33% of respondents, the highest number amongst all countries, have already experienced blended traveling. Indian travellers prefer flexible working hours (51%) to high salaries (46%), with 38% citing less stress.
Blended travel is a combination of business and leisure travel. It allows individuals to work remotely and extend their trips for exploration or relaxation. This white paper identifies the four main trends that are driving this change, including personal and professional development, mind-body balance, personal travel, and intentional togetherness.
You can also find out more about the following: First Trend, personal and professional development, is a term used to describe travellers who are interested in self-improvement and skill development. The Second,Mind-body equity highlights a shift in self-awareness. Travellers are demanding environments that promote better mental and physical health.
ThirdlyThe new personal travel economy emphasizes the importance of getting the most out of time and money. Travellers expect every dollar and moment spent to have meaning. Intentional togetherness is a sign of the increasing value that people place on personal connections with friends, family, and colleagues.
As Ginger Taggart, Vice President of Brand Management—Global Premium Brands, IHG Hotels & Resorts, noted, Crowne Plaza is implementing these trends to shape the future of travel. The hotel is reimagining their designs, creating curated spaces, and rolling-out purpose-driven experiences to support a dynamic, fulfilling travel experience.
You can also find out more about this by clicking here. report The evolving nature of travel, and the importance of blended travel to meet the diverse needs of travellers today, whether they are travelling for business or pleasure is highlighted. As this trend continues, it will shape the global travel industry’s future.
