Cloudbeds, the premier hospitality management software platform, has today announced a data automation agreement with STR, a CoStar Group company – the leading provider of premium data benchmarking, analytics, and marketplace insights for the global hospitality industry.
Cloudbeds users can now track occupancy trends, average daily rates (ADR), revenue-per-available-room (RevPAR) and other important metrics in their STR dashboard.
Adam Harris, CEO at Cloudbeds added: This collaboration with STR has the potential to change the industry. By integrating Cloudbeds real-time information with STR, hoteliers will have the tools necessary to stay on top of the competition, improve profitability, and provide a better guest experience.
Benefits of a partnership
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- Seamless data exchange: Cloudbeds’ customers can now benchmark their performance in the hospitality industry by integrating STR market data into an API.
- Market insights enhanced: Hoteliers can use STR’s benchmarking data to understand the market better.
- Data-driven decisions: Real-time data will allow hoteliers to make better decisions about operations, marketing and revenue management.
- Optimized Revenue Strategy: Hoteliers who use comprehensive market data can dynamically adjust their pricing strategies, take advantage of demand spikes and improve their position in the marketplace.
Shared customers of STR Cloudbeds can access the integration today. Cloudbeds and STR both commit to ongoing support and educational programs to help hoteliers take full advantage of the data automation.
Visit Cloudbeds during HSMAI Commercial Week and HITEC, in Indianapolis from June 16th through June 19th 2025, to learn more.
