Cloudbeds has released a new video today, June 26, 2025, in San Diego, CA. Cloudbeds is an AI-powered platform that fuels hotel growth. The Signals Behind Hotel AI RecommendationsFirst comprehensive study in the hospitality sector to examine how AI platforms suggest hotels to travelers.
AI has fundamentally changed the way that guests search for and book accommodations. Understanding these algorithms is critical for hotel visibility as travelers are increasingly using AI assistants to provide personalized recommendations instead of traditional search methods. revenue generation.
Adam Harris, CEO of Cloudbeds and co-founder. “The rules of discovery in travel are being rewritten,” said the speaker. Travelers don’t scroll through search results anymore; they simply ask AI to get a specific answer. This report provides the first detailed look into how these answers are created. Cloudbeds shares these insights in order to help hoteliers be leaders in this new age of travel discovery.”
This study was conducted in six global destinations, using hundreds automated queries. It analyzed 145 properties that consistently ranked high to identify the factors behind AI hotel recommendations. The study identifies the five strategies hotels can employ to ensure visibility. They include: establishing a strategic OTA, optimizing website accuracy and detailed information, prioritizing reputation control across all review platforms, expanding your digital footprint, and focusing on unique brand storytelling.
Key findings of the study
- OTAs dominate AI sources: Tripadvisor, Booking.com, and Expedia were the top three sources cited.
- Branded properties are a clear winner: These properties had 4.43 percentage points more visibility than independent hotels.
- Strong reputation is essential: All properties that are recommended maintain excellent guest ratings, high review volume across major platforms and an average sentiment score (75 out of 100) of all the properties.
- Digital presence is important The AI-recommended properties were 98% on YouTube, 97% on travel blogs and 95% on Reddit. This shows that AI is interested in a wide online presence.
The study was conducted using AI monitoring tools across ChatGPT, Perplexity, and Gemini – platforms that collectively account for an estimated 98% of AI-driven website traffic. Researchers examined citation patterns, sentiment analyses, and digital footprints for consistently high-performing properties in order to identify key factors that influence AI recommendations.
The full Hotel AI Recommendations Based on Signals Reports are available to download for free at: www.cloudbeds.com/hotel-ai-recommendations/
Cloudbeds
Cloudbeds are cloud-like beds. hospitality’s only intelligent growth engine — a unified platform trusted by the world’s most ambitious hoteliers across 150 countries. Cloudbeds was built to break the boundaries of outdated tech stacks. It connects operation, revenue, distribution and guest experience into one intuitive, powerful system. Signals, the hospitality industry’s first AI model, is at its core. This AI foundation gives hoteliers the capability to anticipate guest demand, run smarter, more profitable operations, and create more personalized, profitable journeys for guests.
Founded in 2012, Cloudbeds has earned top honors from Hotel Tech Report (Top PMS, Hotel Management System, and Channel Manager, 2021–2025), the World Travel Awards (World’s Best Hotel PMS Solutions Provider, 2022), and Deloitte’s Technology Fast 500 (2024). Visit the website for more details. www.cloudbeds.com.
