Choice Hotels International has introduced Mews to international franchisees as an option for a property-management system (PMS). Mews is a PMS designed for enterprise-scale brands that offers robust integrations with Choice Hotels systems and proprietary tools. Mews’ next-generation PMS will increase connectivity, streamline business operations and boost guest loyalty throughout Choice Hotels’ growing portfolio.
Mews’ integration with Choice Hotels’ proprietary cloud-based reservation system choiceEDGE allows for real-time availability updates across all channels of booking, as well as frictionless guest interaction. Choice Hotels’ franchisees will see:
- Full Data Visibility – Real-time, on-demand access to data at the property level enables data-driven and strategic operations.
- Operational Efficiencies – Automation tools that reduce the manual work in front desk operations, payments, and housekeeping.
- Scalable Growth – The infrastructure is flexible and adaptable to the diverse brands of Choice Hotels, but still maintains service consistency.
- Enhanced Guest Experience – Personalized, frictionless and powered by real time data insights.
Commenting on Brian Kirkland is Chief Information Officer of Choice Hotels said: “Franchisees must expand their international connectivity to stay competitive. This agreement with Mews provides another cloud-based option for Choice hotel owners to meet their specific needs in other regions outside the U.S.
Matt Welle, CEO at Mews, said: “We are thrilled to be able to help Choice Hotels create a new benchmark for modern, connected hospitality. And this agreement represents another milestone in Mews’s expansion into the enterprise hospitality market.
“Mews is built to empower hotel groups by providing a flexible, open, and scalable ecosystem. We are redefining hotel franchising by combining innovation, efficiency, and exceptional customer experiences.
Choice Hotels has created and introduced industry first owner-facing technology, including
- Choice launched in 1995 the first hotel web site with real-time rates and availability.
- ChoiceADVANTAGE was the first cloud based property management software (PMS) launched by Choice in 2003.
- Choice Hotel released the first iOS app in 2009.
- Choice Hotel Company became the first hotel in 2014 to offer instant Booking on TripAdvisor. In 2014, Choice was listed as the only hotel on Forbes’ list of Top 100 Most Innovative Growing Companies.
- Choice Hotel Company became the first to offer gift cards that can be downloaded instantly in-app.
- Choice launched the first cloud-based central booking system (CRS) for the travel industry in 2018.
- Choice Hotels became the first hotel chain to be 100% cloud-based in 2019.
- ChoiceMAX, a new AI-based mobile revenue management system, was launched by Choice in 2021.
- Choice will be the first major hotel chain to move its entire infrastructure to AWS in 2024.
