Choice Hotels International, Inc., one of the world’s largest franchisors, today announced the acquisition of the remaining 50% stake in Choice Hotels Canada from long-time joint venture partner InnVest Hotels, thereby transitioning from a master franchising model to a fully direct franchising model in Canada. This strategic decision demonstrates Choice Hotels’ deep commitment to its Canadian franchisees and the Canadian market, and their confidence in the strength and leadership of the team in country.
Choice Hotels Canada’s legacy dates back to 1955 and has played a key role in international growth. This acquisition marks an important milestone in Choice Hotels’ 70-year history. Canada The company is positioned for rapid growth.
“This milestone reflects our confidence in the Canadian market and the exceptional capabilities and legacy of success of our local team,” expressed Patrick Pacious, President & CEO of Choice Hotels International. By consolidating operations, Canada By expanding Choice Hotels Canada’s owner success system to include our entire portfolio of 22 hotel brands, we open doors to incredible opportunities for both our franchisees, and our guests. We also pave the way for rapid growth in Canada. Canada.”
The transaction was completed in July 2025It was estimated that the value of. $112 Million The company funded the acquisition with cash on hand and its existing credit facility. Management expects Choice Hotels Canada to generate about $23 Million Fee revenue $8 Million EBITDA in full-year 2025.1
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As of June 30, 2025, Choice Hotels’ Canadian portfolio included 350 hotels and 30,000 rooms, with more than 2,500 rooms in the pipeline — including its first Cambria Hotel, four Radisson There are more than 20 hotels in the Comfort, Quality, and ascend Collection.2
Canada This is a very attractive market for the hospitality sector, with a projected annual average growth of over 5%, and a total value of more than 50 billion dollars. Choice Hotels, with its strong base of more than 9 million Choice customers and robust franchisee network, aims to increase market share for all 22 brands.
Brian LeonInnVest Hotels, the largest franchisee of Choice Hotels in Canada, will continue to run Canadian operations. InnVest Hotels is the largest franchisee for Choice Hotels in Canada Comfort Hotels will continue to be a major partner. They own and operate 50 Comfort hotels across the country.
This is a momentous occasion for Choice Hotels Canada, our franchisees and their employees,” said Brian Leon, TorontoCEO of Choice Hotels Canada, based in Vancouver. “With Choice Hotels International’s full support, we will be able to offer even more value to our franchisors and guests in writing the next chapter of the success story.
Global Expansion
This investment accelerates Choice Hotels’ continued growth outside the United States. United States. In Q2 of 2025, the company increased its international net rooms portfolio by over 5% since June 30, 2024The increase of 15% in new openings is the main reason for this. Up to now, the company has strengthened its presence in Brazil By extending the master franchise agreement with Atlantica Hospitality International for more than 10,000 rooms by 20 years, we nearly tripled the number of rooms in France through a direct franchise agreement with Zenitude Hotel-Residences, and signing strategic agreements with SSAW Hotels & Resorts in ChinaThe agreement will add 9,500 new rooms in 2025, as well as a master franchising contract that is expected add 10,000 rooms within the next 5 years.
