Bangkok, Thailand – Centara Hotels & ResortsThailand’s largest hotel operator is speeding up its global business expansion strategy by opening and transforming iconic five-star hotels and luxury properties in some of the most sought after destinations around the globe. The group is expanding its exclusive Centara Grand & Centara Reserve brands to maintain its celebrated standards, while remaining true its Thai family heritage. This will help it achieve its goal of being a top 100 global hotel company by 2027.
Centara Grand is at the forefront of the growth, having opened an elegant new resort on the Maldives island earlier this year. This follows recent luxury openings in Osaka and Bangkok, two hotspots for tourism. The refurbishment and enrichment of Hua Hin’s heritage hotel, one of the most prominent in the world, will take place this year. Thailand, which is also home to the Reserve brand, will also host the opening of a second Reserve resort in Krabi.
With great pride, we introduce Thai hospitality around the world. We are looking forward to continued growth as we continue to elevate our position as a hotel chain, opening, renovating and repurposing resorts and hotels in the world’s leading destinations. Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts
Centara Grand Hotels: Distinguished Hotels at Distinctive Locations
Centara Grand, the five-star luxury brand that has delighted guests with its distinguished service for more than forty years, continues expanding in dream destinations. The highly-anticipated Centara Grand Lagoon Maldives opened its doors on The Atollia by Centara Hotels & Resorts, the multi-island destination in the Indian Ocean. The private retreat is an elegant private retreat where Maldivian charm meets gracious Thai hospitality. It offers guests endless personal space as well unrivalled private beach areas, world-class culinary experiences and transformative wellness journeys.
The elegant villas with overwater pools and beachfront access, the gastronomic highlights such as a Mediterranean Beach Club and an overwater champagne bar at sunset, and the holistic wellbeing of Spa Cenvaree Retreat will ensure that guests enjoy moments of relaxation and indulgence in equal measure.
Centara Mirage Lagoon Maldives – a vibrant family resort themed around an underwater world – is directly connected by a private bridge to Centara Grand Lagoon Maldives. This allows guests to enjoy the thrilling water attractions at their neighbouring resort and to extend dining experiences if they so desire. The newly-built resorts provide a new vision of Maldivian Hospitality, with bespoke concept to meet the needs and wants of different types travellers. Centara now offers a quartet of idyllic island resorts in the Maldives, under four distinct concepts – Centara Grand, Centara, Centara Mirage, and The Centara Collection.
Centara Grand’s service is exemplary in the most dynamic gateway cities of Asia. Centara Grand Hotel Osaka Centara opened its first hotel in Japan, in 2023. It has become a popular choice for locals, foreigners and domestic travellers. In Bangkok, the flagship hotel is located at The Grand Hyatt. Centara Grand at CentralWorld is the destination-of-choice for high-end travellers. Following an extensive refurbishment, it has reinforced its status as a major Bangkok landmark with its chic rooms & suites and sky-high culinary venues.
It has been hailed as Thailand’s top family resort. Centara Grand Mirage Beach Resort Pattaya The Eastern Seaboard of Thailand has also undergone an extensive transformation. The Lost World themed resort, which has won numerous awards, recently renovated all of its suites, rooms, and facilities, including the water park. This is a great example of a new, exciting era in five-star Thai Hospitality for families.
Nestled along Thailand’s Gulf coast. Centara Grand Beach Resort & Villas Hua Hin CNN Travel has named this hotel as one of the top heritage hotels in the world. Its history dates back to the 1920s. The elegant beachfront retreat with colonial style architecture, wide green lawns and a perfect sandy shore is currently undergoing a thoughtful renovation programme. Modern flourishes that are inspired by the rich history of the hotel complement the original features.
Centara Reserve – Luxury that tells a story
Centara ReserveCentara, the collection of luxury story-telling resorts, promises immersive stays that blend graceful Thai service with laconic local narratives. The beachfront resort features ocean-facing rooms and pool access villas. It also has the world’s very first Reserve Spa Cenvaree as well curated culinary offerings and inspiring activities. Brand debut is set for late 2021. Centara Reserve Samui Travel + Leisure has named the resort as one of Thailand’s top 10 luxury “Beach Island Resorts”.
In Thailand’s Krabi Province, the second Centara Reserve in the world will begin welcoming guests soon to a beautiful private cove. The former Centara Grand Beach Resort & Villas Krabi, which commands unparalleled vistas of towering limestone cliffs and the Andaman Sea, is currently closed for a comprehensive renovation that will see it reimagined as the Centara Reserve Krabi – a secluded haven set to showcase luxurious rooms, suites & villas, bespoke dining, wellness, and personalised experiences that tell the story of this tropical Thai paradise.
Centara Grand and Centara Reserve are our two brands that we have developed to attract new customers and reward our loyal ones.
Thirayuth added. As we expand our global portfolio and enhance our offerings, we anticipate a very active and exciting 40 years.
Centara – For more information, visit www.centarahotelsresorts.com.
About Centara Hotels & Resorts
Centara Hotels & Resorts is Thailand’s leading hotel operator. The 87 properties of Centara Hotels & Resorts span Thailand, the Maldives and other major destinations in the world, including Vietnam, Laos China, Japan Oman, Qatar Turkey, the UAE, the Maldives. Centara’s portfolio comprises six brands – Centara Reserve, The Centara Collection, Centara Grand, Centara, Centara Life and COSI Hotels – ranging from luxury island retreats and upscale family resorts to affordable lifestyle concepts supported by innovative technology. Centara Reserve, the group’s latest brand, was launched in 2020. It is an experiential luxury collection that invites guests to experience a new era story-driven hospitality.
Centara operates modern convention centres, and its award-winning Cenvaree spa brand is also a part of the collection. Centara’s collection celebrates Thailand’s hospitality, including its gracious service, outstanding food, luxurious spas, and importance of family. Centara’s unique culture and variety of formats allows it to satisfy and serve travellers of all ages and lifestyles.
Centara wants to expand into new markets and continents, as well as become one of the top 100 hotel groups in the world. Centara will continue to expand and a growing number of loyal customers can experience the unique hospitality of Centara in new locations. Centara The 1 is Centara’s global program of loyalty that rewards customers with privileges, discounts and other benefits.
Centara is a great place to learn more. www.CentaraHotelsResorts.com
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Puntira Cherdboonmuang (Gam)
Corporate Public Relations Manager, Centara Hotels & Resorts
Tel. +66 (0) 2769 1234 Ext. 6922
Centara
