Cendyn, a global integrated hotel technology and services company, facilitated significant commercial growth for Cinnamon Hotels & Resorts, Sri Lanka’s largest hotel chain, in its digital transformation strategy by upgrading its tech stack and improving the digital user experience.
Cinnamon Hotels, with a diverse portfolio of 17 properties in Sri Lanka and Maldives, wanted to enhance the website experience by creating an immersive storytelling experience that brought to life the unique offerings of each property. Within the first six months* the implementation of Cendyn Web achieved +71% growth in website active users and +5% increase in conversion rate.
Cinnamon Hotels needed a solution for alignment. Digital experience in line with changing guest expectations. Supporting multi-property business operations and driving measurable revenue. Cinnamon Hotels chose Cendyn after a six-month tendering process based on the company’s customer-centric approach. This was to better serve travelers and increase direct revenues. Cendyn’s 24/7 security and support were essential to the success of the project.
Radhey Tawar Chief Commercial Officer, Cinnamon Hotels & Resorts said, “We wanted guests to be able to easily navigate our website using storytelling, which brings our experiences alive. We deliver this vision using technology. Cendyn enables us to realize that vision through combining tech and personalization. This allows us to provide a best-in-class guest experience while driving engagement and bookings.
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“Cinnamon Hotels now has a tech stack that fully integrates with the website, improving operational efficiency internally while optimizing the digital guest experience – aligning their entire portfolio as the brand evolves into the future,” Chris Egan is the Chief product officer at Cendyn. The team will now be able to make a deeper connection with their guests by using an immersive storytelling method and can benefit from full customer, technical and security support. This will allow them to serve the customers better and increase revenue.
Cinnamon Hotels’ success in integrating solutions with Cendyn’s platform has been achieved by working with the integrated platform. The flexibility of the Cendyn CMS has allowed Cinnamon to grow their partner base from five partners to over 13.
