Zurich, 29 April 2025: Luxury Brand Grand Metropolitan Hotels The company expands its operations into Croatia by acquiring the Plant Villas on the island of Pag.
Grand Metropolitan Hotels has continued its path of consistent international growth with this new addition. The luxurious villas will now operate under the Brioni Hotels brand – a premium label within the Grand Metropolitan Hotels portfolio, renowned for bespoke experiences, uncompromising quality, and the highest standards of service.
Plant Villas, nestled among fields of perennial flowers, offer a haven for guests looking for tranquility, nature connection, and absolute exclusivity. The sweeping views extend across the Adriatic Sea to the islands of Cres, Lošinj, and Silba, as well as the impressive Velebit mountain range.
“The villas have been designed not only for their impressive architecture, but to also harness the healing power from the surrounding nature. The essential oils of the immortelle – more precisely, the Italian strawflower – create a unique and holistic aromatherapy experience,” Martin R. Smura is the Founder and Chairman at Grand Metropolitan Hotels.
Grand Metropolitan Hotels, by integrating Plant Villas in the Brioni Portfolio, has created a new exclusive retreat for guests that value individuality and luxurious living.
Brioni Hotels – Tailored luxury for the most discriminating guests
Brioni Hotels are a carefully curated collection that includes extraordinary residences at some of the most desired destinations in the world. Each property is a unique statement of luxury, refinement, and style.
“Designed to make the experience as unique as our guests.” From the very first moment, absolute privacy takes center stage – paired with our promise that no request is ever too big or too small,” Martin R. Smura is also a contributor.
The brand also arranges discreet and luxurious transfers – whether by private chauffeur, limousine, or helicopter. Private chefs of the highest caliber create gourmet menus for guests, as well as healthy breakfasts and curated tastings.
Services in-villa include exclusive wellness programs and personal training by pool. Security and discretion is paramount. Personal protection and secure transfers are provided, as are individually tailored security concepts.
Brioni Hotels is a luxury hotel chain that takes a holistic view of luxury. The details are what make the difference. Whether it’s last-minute shopping, elegant event planning, or fulfilling the most exceptional requests – the Brioni team ensures seamless execution at the highest level.
