Key Points
- Booking.com has signed a multiyear agreement as the official online partner of both the WNBA (National Basketball Association) and NBA.
- Booking.com’s partnership with league marketing channels and games will provide Booking.com with significant media exposure, beginning in the 2025 WNBA/NBA seasons.
- Booking.com is the first to sponsor a women’s sport league in the United States. This sponsorship is part of Booking.com’s strategy to compete against Expedia on the U.S. marketplace.
The following is a summary of the information that you will find on this website:
Booking.com signed a multi-year deal to become the official partner of online travel for the WNBA as well as the NBA starting in 2025. Booking.com’s media exposure will be prominent during matches and on league marketing channels. Booking.com’s first sponsorship is with a U.S. Women’s Sports League. It’s part of broader efforts to increase its presence on the U.S. Market and compete with competitors like Expedia.
