Booking.com launched its first credit cards in the U.S. The Booking.com Genius Reward Visa Signature Credit Cards should aid in its push to direct bookings.
Instead of offering the usual points and miles found in co-branded airline and hotel cards, Imprint’s Genius Rewards card offers travel credits. The credit is $1.
Booking.com should see a boost in direct traffic thanks to the card’s benefits, as it was hovering around 60% for the last four quarters. This is up from the low-60% of a year ago.
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