Best Loved Hotels®, a collection of unique global individual properties, has experienced a 14.3% increase in reservations for its hotel members in the last year.
Hotel consortia participating in the programme have also experienced significant revenue growth and room night growth. Best Loved Hotels® drives engagement and repeat business through proven booking promotions aimed at driving direct business for its members made up of boutique and upscale independent hotels, hotel groups, aparthotels, and apartments.
Hotels that are Best Loved members have access to high-value bookings, tailored sales and marketing campaigns and targeted strategies aimed at elite corporate travellers and leisure travelers worldwide. Members benefit from high-end partnerships in leisure that promote growth and visibility.
The brand’s central website for consumers, www.bestloved.com has seen a significant increase in bookings. This website is an important resource for travellers looking for unique hotels in popular destinations. Improved map functionality and interactive geo-filters improve search capabilities. New widgets provide visibility to custom rates and location details, reducing friction. The inclusion of seasonal and niche deals has increased the promotional opportunities available to hotels. Blogs that include destination stories and curated lists also have a positive impact on their profile.
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Best Loved Hotels® continues to expand globally, welcoming new member properties across Austria, Canada, Mexico, the Netherlands, New Zealand, Portugal, and the United Kingdom. The Pig Hotels are a grouping of eight UK country properties that are known for style, sustainability and a sense of place. In the months to come, we expect more announcements about new members.
LJ Lewis said that: “The growth we’re driving for our member properties demonstrates the strength of the Best Loved Hotels® brand, and our commitment to innovation. We’re able, by investing in technology and creating strategies that are relevant and creative, to increase the visibility and profitability for the hotels, aparthotels and apartments in our collection.
