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Source: Cogwheel Marketing & Analytics You can also find out more about the HSMAI Commercial Strategy Conference Stephanie Smith, of Cogwheel, spoke on June 17 to try and change the mindset about how most hotel marketing budgets have been created in a backwards manner. There are three different ways to set up a marketing budget for a hotel: Too Little – Take last year’s budget and add 10% Too Much – Take your top line forecast then budget 3-8% towards marketing Just Right – Follow the following steps to property justify a targeting hotel marketing budget How to Create a…
The Fourth of July has always been one of my favourite days of the entire year. It doesn’t mean I’ll be paying big bucks for fireworks in triple-digit heat this weekend. Instead, I’ll be indoors—AC on full blast—upgrading my travel wardrobe Lululemon. Before becoming a travel writer I was a Lululemon store educator, so I am very familiar with the company. the brand’s best-sellers. As important, I’ve learned that early July is the perfect time to buy the essentials you can wear for the entire summer, and often the rest of the calendar year. It’s the point of spring-cleaning to…
Llandudno, ConwySome British resorts are concerning the seaside. In others it’s strolling alongside the promenade. The trendy ones push gastronomy, drink, road artwork, tradition. Others follow arcades, funfairs, youngsters’ stuff. Llandudno delivers all of those and a bit extra in addition to – and it does so unpretentiously, warmly and ever so barely Welshly.My introduction got here within the Nineteen Eighties, once we – my Lancashire household, or reasonably, households, as my divorced mum and pop took us individually to Wales – descended from our chalet or static above Abergele and hit Llandudno excessive road. There, I used to be…
Listen up, jet-setters! Target Circle Week—a.k.a. one of the retailer’s biggest sales of the year—has officially landed. The retailer offers hundreds of resort-ready items at deep discounts. dresses The following are some examples of how to get started: comfortable sandalsTravel bags and luggage are also available at up to 82 per cent off. If you’re looking to get first-class products at coach prices, then head to the Target sale now. The event is only available to Target Circle membersYou can also get free same-day deliveries on certain items. For a great start to your shopping spree we have rounded up…
Hotel cart abandonment recovery isn’t just about recapturing lost revenue — it’s about creating moments of connection with your guests that ultimately bring them back to book direct with you. Consider this scenario: A guest is booking a long weekend at your property on her phone when her Wi-Fi glitches — at the exact moment she reaches the payment screen. The page rotates, she is distracted by another thing that grabs her interest, and she continues her day. She receives an SMS 30 minutes later letting her know that her room is still free and a message with a one-click…
Traveling alone or exploring unknown places is a risk that cannot be avoided by a travel and food writer. I love my job so much, and it’s always so exciting to meet new people and try new foods and flavors—but there’s absolutely been a few not-so-great moments along the way. As many of my travel writer friends, I’ve been pickpocketed in the past—I was lucky in that I didn’t lose my passport or my phone in the process, but I have lots of friends who weren’t as lucky. We all love to travel, and we don’t want to stop doing…
Upgrade your existing system linen section of your summer wardrobeYou’ve come to a good place. Over a decade ago, I moved to Cairo, EgyptSince then, I have stocked my closet with linen because of its lightweight, breathable design and stylish look. Below, I have rounded up the best linen clothing bargains for hot weather destinations. Scroll down and you’ll discover an adorable bow top on sale at Amazon for as little as $10. stunning Everlane Flutter-sleeve Dress Sale: $75 Most are featured in the biggest Fourth of July sales happening this weekend—so don’t sleep on these limited-time savings up to…
Melbourne’s Metro Tunnel will open at the end of 2025. Described as the most significant overhaul of the city’s transport network since the City Loop opened in the 1980s, the tunnel has been taking shape beneath the city for the past eight years – with the bill ballooning to $14bn. With an eye on the 2026 state election, the long-serving Victorian Labor government – with its soaring debt of nearly $200bn – is banking on the project to turn its fortunes around. Benita Kolovos, Guardian Australia’s Victoria state reporter, visits the city’s latest train stations
Whitbread, the UK’s largest hospitality company and owner of Premier Inn, has expanded its Thrive programme—a pioneering, employer-led initiative supporting young people with special educational needs and disabilities (SEND) into work—into the Liverpool City Region. Wirral Met College has a mini-Premier Inn Training Facility, which allows students to gain practical experience in hospitality. Completely indistinguishable from a regular hotel, right down to ‘do not disturb’ signs on the doors and the tea and coffee making facilities Premier Inn guests are familiar with, it features three en-suite bedrooms, a reception desk, corridor and linen room. Thrive provides a scalable and practical…
You can prepare your home for a party or a wedding. summer wardrobe Packing for the next heatwave or a trip to a sunny destination? J.Crew’s epic Fourth of July sale This sale will help you update your wardrobe in style. This sale will not last as long as summer. Grab the deal now! breezy dresses, flirty skirts, versatile tops. effortlessly chic linen pants Use code: “you’ve been eyeing” to get the discount you want. Use code EXTRA Get an extra 50-70 percent off the already reduced items in your cart. The Best J.Crew Deals for 4th of Independence Overall…