All the major online agencies face looming pressures. Artificial intelligence disruptions, slowing adoption of online, and competition. Airbnb, however, is “best positioned” to address “medium-term challenges” among online agencies. This according to Bernstein analyst research.
What is their reasoning? Airbnb’s potential to further monetize the business and its high percentage of free/direct traffic (which Airbnb claims is at around 90%). Airbnb, for example, recently relaunched their Experiences business and debuted a new Services Vertical. They are also considering new businesses.
ChatGPT, for instance, could be a valuable paid channel of marketing for online retailers.
