Aimbridge Hospitality Has promoted Allison Handy Chief commercial officer (CCO), an important executive role that reports directly to CEO Craig S. Smith.
Handy, as CCO, will continue to oversee all commercial functions, including sales, National Sales, Revenue Management, Marketing and E-Commerce. Under her leadership, these teams operate within a unified strategy designed to maximize profitability and performance across Aimbridge’s portfolio, according to the company.
“Allison’s appointment reflects both the caliber of talent we have within Aimbridge and our continued focus on building a high-performance culture that delivers lasting value,” said Smith. “As we pursue new opportunities in today’s evolving market, leaders like Allison are instrumental in advancing our vision and ensuring Aimbridge remains a trusted, results-driven operator. Her strategic counsel, deep industry expertise, and integration of our commercial functions have elevated our capabilities and strengthened relationships with owners and partners.”
Handy, who previously served as EVP, commercial, said, “I’m incredibly honored to step into this role at such a transformative time for Aimbridge. The launch of a fully integrated model for commercial last year has greatly improved how we deploy our strategy across sales and marketing. This alignment has led to stronger topline performances, greater profitability, and deeper value for owners. I’m excited to continue this work with an exceptional team that’s embracing the challenge and leading the way forward.”
Prior to joining Aimbridge, Handy held senior commercial roles at PRISM Hotels & Resorts and Interstate Hotels & Resorts, leading high-performing teams for more than a decade. She serves as a board member for the HSMAI Americas and is a champion of initiatives to support emerging sales professionals.
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