ATLANTA – July 17, 2025 – ActablToday, a leading hospitality software company committed to providing hotels with actionable insight to drive profitability, announced the release of HotelData.comHotelData.com is a free resource for data in the hospitality industry. HotelData.com, powered by Actabl’s proprietary hospitality data is designed to give hoteliers benchmarks based upon real performance data as well as practical planning tools that can inform financial and operational decisions. Its debut report, the 2025–2026 Budget Planning GuideThe software provides key insights into the labor costs and revenue performance of hotels, as well as profit margins. It helps hotel owners, operators, investors, and other stakeholders to create more accurate and data-driven budgets.
Actabl created HotelData.com as a way to meet the demand for objective resources, based on actual hotel performance information to validate assumptions. HotelData.com helps hoteliers to move beyond the traditional planning processes which rely on internal guesswork or historical performance. It uses insights from Actabl’s operational and financial platform to provide up-to date benchmarks and insights.
Sarah McCay Tams said that the mission of HotelData.com is to empower hospitality professionals by providing data that can be accessed and used. When planning, hotel leaders often rely upon guesswork or outdated benchmarks. HotelData.com can change that. Actabl’s hotel data provides an accurate snapshot of the market, allowing hoteliers to make informed decisions about their budgets, staffing and investments.
2025–2026 Budget Planning Guide
Budgets that are strong for hotels must be both forward-looking as well as grounded in context. Budget Planning Guide demonstrates this by dividing key metrics such as labor costs, RevPAR and ADR. It also shows how forecasts changed and how the actual performance has tracked. The guide also provides strategic recommendations on how to improve labor efficiency and profitability.
Budget Planning Guide insight reveals that, although RevPAR was below expectations, ADR remained fairly stable. This suggests pricing discipline in spite of softer demand. The cost of labor continued to increase, with an average 6.6% year-over-year increase. This reflects wage and benefit pressures. The hotels that were analyzed in this data set managed their expenses to keep GOP margins at budgeted levels.
Key findings
The cost of labor
- The CPOR varied by property type significantly in H1 2025
- Extend your stay: $26.29
- Resorts: $123.60
- The average cost of labour +6.6% more than last year Comparing 2024 to today
Revenue Performance
- RevPAR Budget expectations were not met in H1 of 2025
- Actual: $105.12
- Budgeted: $123.89
- ADR Relatively stable
- Actual: $186.14
- Budgeted: $191.35
- RevPAR for H2 2020 is forecast to be $108.92. Economic Headwinds
Profit Margins
- Hoteliers managed their costs well to maintain healthy profit margins, despite the revenue slump.
- H1 2025 GOP margins were 37.7% on average, almost matching the budgeted 38%.
- Forecasts indicate that the increase will be 39.3% by the end of the second half.
Data Resources for the Industry
HotelData.com will be updated regularly as the hospitality industry changes. This allows hoteliers to stay up-to-date on the latest metrics and profitability. These updates will ensure that hoteliers can make informed decisions based on the most current benchmarks.
Visit our website to learn more. HotelData.com For more information, please visit our website. access the 2025–2026 Hotel Budget Planning Guide here.
HotelData.com – About Us
HotelData.com Actabl created a free data hub to give hotel owners, operators and investors trusted benchmarks and insights that will help them make better business decisions. From performance metrics to practical planning guides, HotelData.com delivers the data clarity hospitality leaders need to drive profitability, efficiency, and growth – all powered by aggregated data from Actabl’s hospitality platform.
