Brisbane is now officially awash with footy fever Accor hotels across the city experiencing a surge in bookings and a major spike in performance ahead of this week’s NRL Magic Round – one of the hottest tickets on the sporting calendar.
Running from 1–4 May 2025, Magic Round is transforming the city into a rugby league mecca, with every game played at the iconic Suncorp Stadium, including the blockbuster opening of the Ampol Women’s State of Origin Series on Thursday night.
Accor – the official accommodation partner of the NRL and NRLW – is at the heart of the action, welcoming thousands of visitors, fans and media to its 19 hotels across Brisbane under brands like Sofitel, Pullman, The Sebel, Novotel, Mantra, Mercure, and ibis Styles.
Accor’s Brisbane properties have seen a year-on-year increase in performance. To celebrate, Accor has brought the footy spirit indoors through themed lobby takeovers and pop-up fan areas, match-inspired meals, and surprises for guests. There’s a Footy Trivia Challenge for those who can tell their Meninga from Munster. The winner will receive a $500. [ALL.com]ALL.com voucher.
“Magic Round is more than a sports event – it’s a city-wide celebration that puts Brisbane on the national stage,” Adrian Williams, Chief operating officer for Accor in the Pacific. The strong performances we are seeing in our hotels this past week highlight the immense pull of live sports as a tourism driver and economic engine. “Our teams are working hard to create unforgettable experiences for all guests.”
Multi-day passes are sold out, and there are just a few remaining tickets for Ampol Women’s State of Origin I and Friday. Visitors are being encouraged to soak up Brisbane’s renowned dining scene, rooftop bars and natural beauty while in town – adding to the broader economic uplift for local businesses.
Accor, a global leader in hospitality and entertainment, is proud to be a sponsor of major sporting codes such as the NRL. We also help to shape Brisbane’s image as a destination for unforgettable events and big sports.
