All 9 of Accor’s inns in Adelaide CBD are at capability for the AFL Collect Spherical (10–13 April), marking the Group’s strongest efficiency but for the foremost footy occasion.
Accor is the most important lodge operator in Adelaide, with main manufacturers together with Sofitel, Pullman, MGallery, Peppers, Novotel, Mantra, BreakFree and ibis. This yr’s AFL Collect Spherical has delivered report occupancy ranges for Accor’s inns in Adelaide Centre, cementing April as one of many best-performing months ever for the Group within the metropolis.
The bumper efficiency follows a string of main occasions which have fuelled sturdy tourism development for town and state – together with Santos Tour Down Beneath (17–26 January) and LIV Golf Adelaide (14–16 February).
Because the AFL’s official lodging companion, [ALL.com]ALL.com – Accor’s life-style loyalty program – ran a nationwide competitors providing followers the prospect to win a ‘suite AFL weekend’ throughout Collect Spherical. The fortunate winner will take pleasure in a two-night keep at Peppers Waymouth Adelaide this weekend, in a five-star suite reworked of their staff’s colors – the last word footy fan expertise.
Adrian Williams, Chief Working Officer for Accor’s Premium, Midscale & Economic system division within the Pacific, stated main occasions proceed to be one of the vital highly effective catalysts for tourism.
“Occasions just like the AFL Collect Spherical give folks an amazing motive to journey to Adelaide and its surrounding areas. The inflow of individuals pouring into South Australia for occasions like this not solely electrifies the environment but in addition fuels the engine of our tourism trade, making a ripple impact of alternatives and financial development. This enhance to tourism doesn’t simply cease at creating recollections – it creates jobs, fosters prosperity and creates significant alternatives for our communities.”
Adelaide’s event-driven demand surge will see hundreds of footy followers, guests and media flock to town this week.
“I’m extremely pleased with our devoted groups who’re welcoming so many friends throughout this busy interval. They’re actually embracing the joy of occasion, with inventive lodge activations that add to the electrical environment at present taking on town, making the expertise much more unforgettable for our friends. We love the power main occasions deliver – town comes alive, and that buzz is felt throughout our properties and venues.”
Adrian additionally acknowledged the function of presidency and trade collaboration in delivering main occasions that energy South Australia’s customer financial system.
“South Australia is famend for being one of many occasion capitals of Australia, and we thank the South Australian Authorities for its sturdy funding in tourism and main occasions throughout the state.”
With a packed occasions calendar, faculty holidays and rising client confidence, Accor anticipates continued momentum all through the second quarter of 2025.
“That is shaping as much as be a robust yr for lodge efficiency in Adelaide. We’re seeing the extraordinary energy of occasions to drive demand and produce communities collectively – and that’s one thing value celebrating.”
South Australian Minister for Tourism, Zoe Bettison, added: “The footy fanatics could also be excited, however it’s our hoteliers and hospitality house owners who’re the true winners this weekend. With all 9 of Accor’s inns in Adelaide CBD at capability this weekend for Collect Spherical – the Group’s strongest efficiency in historical past – there is no such thing as a higher option to exhibit why our Authorities continues to again main occasions for South Australia. What this interprets to shouldn’t be solely full inns, however an electrical metropolis environment, packed eating places, and hundreds of tourists discovering why South Australia is the occasions vacation spot of the nation.”
